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Netflix: Almost a third of subscribers saw Bird Box in the first week



For Netflix Inc., a "bird box" in the queue is a record number of visitors.

The streaming service said Friday that "Bird Box," a new movie starring Sandra Bullock, was seen by over 45 million subscribers in the first seven days on the platform, most for the first week in the first Movie is available. Netflix said it had 137.1 million streaming subscribers by the end of September, meaning that nearly a third of them watched the movie in the first week of its release.

Netflix

NFLX, + 0.20%

has avoided publishing rating data for its shows, showing how many people are watching it, but it has occasionally required record visitor numbers without providing raw data or historical figures on their claims. A little more information was provided by the Friday Tweet from the company's film-based account.

"Bird Box" was a prestige project for Netflix, one of three films that the company has in theaters published before being shown in the streaming service this year. The decision to create a "window" for cinema release is crucial for the streaming service as he seeks more recognition for his films, such as Alfonso Cuarón's "Roma", widely regarded as a potential candidate for an Academy Award becomes.

After Netflix has found a larger audience with television series such as "Orange is the New Black" and "Strange Things," Netflix has come up with films such as "Bird Box," "Roma," and "The Ballad of Buster Scruggs" this year. , the three films that got a cinema release window. Netflix intended to bring 80 original films to market in 2018 after only eight films were released in the previous year.

Netflix shares have so far gained 33.4% in 2018, although the fourth has fallen to 31.6%. Quarter, which was unfriendly for technology stocks. The S & P 500 index

SPX, -0.12%

has dropped 7% this year and dropped 14.7% in the fourth quarter, leaving only one trading session in 2018.


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