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Netflix does not offer in-app subscriptions to new iOS customers



Netflix no longer allows new iOS customers to pay for the streaming service directly through an in-app subscription. It's the latest example of a company with a high-caliber, indispensable mobile app that is giving up Apple's payment system in order to keep more profits and not give the iPhone and iPad manufacturers a premium for every subscription activated in the Netflix app is. VentureBeat first reported the change, which Netflix confirmed with a quick note that "iTunes is no longer supported as a payment method for new members."

Now customers need to start a subscription through a web browser like Safari. People who already have an in-app Netflix subscription can continue to pay for the time being, but returning customers who missed a billing cycle can not re-enable in-app subscriptions. You have to subscribe via the internet. An in-app subscription is far more convenient from the user's point of view because it uses the Apple billing information you already set up on your iOS device. However, developers have long since come to grips with the substantial percentage that Apple and Google are keeping for the simplicity of in-app billing.

Apple reduces the number of recurring in-app subscriptions for iOS by 30 percent, even though the number drops to 1

5 – 85 percent of revenue for the app developer – after customers continue to subscribe for one year. The latter directive was implemented in 2016 after many companies complained that Apple was taking too much. Spotify, the leading subscriptions music app, has also bypassed Apple's in-app billing for similar reasons.

Google was faced with similar criticisms on Android side. Netflix had already stopped offering in-app subscriptions through Google Play prior to today's iOS News – and Fortnite developer Epic Games is known for preserving its overwhelming success outside of Google's store to maximize profits. To maximize game articles.


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