Netflix is giving its profile icons a long overdue revision. The company announced this morning that it will replace the icons it introduced five years ago with new, updated icons – including Netflix's own shows. Unfortunately, Netflix has not completely abandoned its old icons, which were never really fun. If you still want to be a masked superhero or a frown with glasses, then do it. These have just been updated with a little more color. What's more appealing is being able to choose an icon of a character from one of your favorite Netflix shows.
Shows like Orange is the new black, Luke Cage, Queer Eye, Stranger Things, Unbreakable Kimmy Schmidt,
The change goes Not only is Netflix updating a key feature of its app – it's also a way for the service to subtly present its own original programming to users and help them feel connected to the shows they like. Finally, if you make your own profile picture Eleven from Stranger Things you'll be regularly reminded how much you like this show – and watch Netflix in general.
The company is experimenting with new ways to promote its programming on a regular basis – it's only recently that it has been testing full-screen images of its shows, rather than the black background on the login screen, for example. (At the time we noticed that updated profile icons would be a better choice. Score!)
Netflix also released screensavers last year, launching story-inspired mobile previews this spring to better present its originals.  According to Fortune, Netflix can spend up to $ 13 billion on original programming this year. So it makes sense to look for ways to make Netflix users aware of their shows, then connect them to their exclusive content and keep them subscribed.
The new Profilicons will be posted on the mobile website and TV sets in the coming weeks.