The company is planning to add 9.4 million net subscribers during the fourth quarter. In addition, it would be recounting some of its own revenue. Netflix also wants to give it a gift subscription (and not all who are using the free trial) starting with its earnings report in January 2019, and include graphs like the ones above show its growth trajectory. It wants to stop including end-of-quarter free trial subscriber numbers in its reports in 2020.
"Next quarter, we expect to reclaim certain personnel costs from G & A to Content and Marketing, and from Technology & Development to Other Cost of Revenues , "the company wrote in a note to shareholders.
Analysts from Morgan Stanley, Goldman Sachs and Raymond James cut their price targets on Netflix ahead of their earnings report,
Still , Netflix shares are up 78 percent this year, as consumers continue to cut the cord. EMarketer projects more than 60 percent of the U.S. YouTube, Netflix, Amazon, Hulu, and HBO Now in the End of the Year, Increase of 3 percent from a year earlier.
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Disclosure: CNBC parent company NBCUniversal is an investor in Hulu.