Netflix today released a new feature called Mobile Previews, which is essentially a version of stories on apps like Instagram and Snapchat that show previews of shows and movies in the subscription service.
The 30-second videos are trailers, and they play vertically, so you do not have to turn your phone around to watch them.
The preview is at the top of the screen when the app starts. They appear as circles that you tap to start the preview. Netflix describes these clips as "slideshows" and you can add them to your list or view them immediately.
To skip, just swipe or tap the screen to go to the next preview. (Again, it's the same interaction you would use to control similar features on Instagram.) Even the layout of the Netflix TV preview is familiar, with a progress bar at the top and additional blocks to show more videos within it
The feature appears to be live in the US, but was not yet available for The Verge staff in Europe. Netflix introduced a video preview on its TV interface last year, saying the mobile previews will be customized to the user's taste. Mobile previews are being released today for iOS apps, Android support is coming soon.