The new morning and evening show on NPO 3FM receives a program name. This interrupts the channel with the policy mentioning only the first name of the radio DJ as the program name. At present only the programs of Sander Hoogendoorn and Frank van der Lende get their own name; for the other shows, the existing names are kept for the time being.
The new morning show by Sander Hoogendoorn will be called "Sanders Vriendenteam". Frank van der Lende's program is called "De Bende van Van der Lende". This name is not brand new; Frank also used the title when he was still on the night of 3FM.
According to a BNNVARA spokesperson, both DJs want to make a sound on behalf of their program that they want to incorporate into their shows. "In the morning show you hear Sander a group of people with whom he will contact regularly: acquaintances, strangers and listeners." Sanders Vriendenteam. "And in the evening show, Frank looks for the edges and a script can be blotted out the window. "De Bende van Van der Lende" covers this load well. "
3FM used program names for years. However, these disappeared when the new programming began in November 2016. A program name like "MetMichiel" became "Michiel" and "Frank <3" became "Frank". The abolition of names was a deliberate decision of former Channel Manager Basyl de Groot; he wanted to increase the brand awareness of the DJs.
De Groot at the time: "We are building new talents at 3FM, not only with music and artists, but also with new DJ talents, and then you can not do any better than pay all your attention to this talent It has to stay, we build on that, especially for young people who are constantly overburdened with new brand names and new platforms. "
Programs like & # 39; 3voor12Radio & # 39 ; and & # 39; Mega Top 50 & # 39; kept her name. "These are concepts that have to have their own name and stand for more than just the programmer."
Photo: Michiel Veenstra | NPO 3FM