Apple goes back to the classroom to try to improve his grades with educators.
At an event at Lane Tech College's Prep High School, Apple is expected to launch a new, cheaper iPad to reach students and school administrators to think back to Mac.
A person using an Apple Pencil with an iPad Pro
Unlike recent Apple events, this is not broadcast live on Apple.com. It starts at 1
The video of the event will be available later.
In Chicago, Apple CEO Tim Cook becomes a one-hour special for MSNBC's "Revolution: Apple Changing the World" starring Chris Hayes of MSNBC and Kara Swisher of Recode. It will air on Friday, April 6 at 8pm.
The signal "MSNBC" gives a clear signal that the event in Chicago only revolves around the classroom. According to MSNBC, the "Revolution" special will "fall into Apple's classroom and beyond innovation plans" and focus on Apple hardware and software tools to learn how to program.
Apple is far behind tech tools for students back. With its ultra-affordable Chromebook laptops, Google now has the much sought-after education market with a 59.6% market share in K-12, compared to 25.6% for Windows and only 10.6% for iPad, according to Futuresource Consulting.
There's a good reason: you can buy a Chromebook computer for as little as $ 200, and unlike the iPad, it comes with a physical keyboard.
The cheapest iPad, the fifth generation 9.7 inch iPad, is currently $ 329. The new model could cost $ 70 less, about $ 259. It would of course be even easier to carry in a backpack than a Chromebook.
Because Macs are so expensive, iPads have sold them in schools by about three to one, says Futuresource.
Apple is also expected to update the Pencil product, the $ 99 drawing tool that currently only works with the more expensive iPad models (from $ 649 and $ 749).
Attracting students is easy enough – they already love their iPhones. Apple's next challenge is talking to the administrators who approve of shopping, dollars and cents.
Follow Jefferson Graham of USA TODAY on Twitter, @jeffersongraham
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