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Bedrock, Dan Gilbert's real estate and development arm, on Sunday. 19659009] "As construction continues at the Hudson's Site, Bedrock's most ambitious project to date, we are excited to share brand new renderings featuring updated tower design." At 912 feet, plans include 1.4 million sq. Ft. Of retail, office, hotel,

Gone is the thin, rather plain rectangular design of an early renderings, and its place is a building with dynamic, stepped, layered tiers, reaching a pointed top.

"We're excited about the direction and the design of the tower." We think it captures a Detroit essence, "Jamie Witherspoon Gilbert, director of architecture, told Crains Detroit Business.

William Sharples, Principal of SHOP Architects PC, one of the project's architects along with Detroit -based Hamilton Anderson Associates, told Crains.

The building is already projected to be the tallest in Detroit, 200 feet taller than the Renaissance Center, and among the tallest in the country.

The JL Hudson's flagship store opened in downtown Detroit in 1891. The Hudson's store began in 1911, and additions continued until 1946. At a 439-foot roof height and 29 floors, it was the tallest department store or building in the world for generations, taking over the entire 1200 block of Woodward Avenue. The store closed in 1983, and the building was imploded in 1998.

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The building's 912-foot stature will provide unique states on bedrock's website for the project,

Joe Guziewicz, vice president of construction for Bedrock LLC, told the Free This is the year in which it will become more and more. As of now, the foundation is 140-feet deep, all the way to the underground bedrock. The group seeks a foundation permit in November to begin mechanical and utility work for the parking garage.

Gilbert, a billionaire businessman and founder of Quicken Loans, and his team broke ground on the project in December 2017.

Contact Keith Matheny: (313) 222-5021 or Follow on Twitter @keithmatheny.

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