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Home / Technology / New iPhone X Leak reveals a trapped and frightened Apple

New iPhone X Leak reveals a trapped and frightened Apple




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Recent news about Apple's new iPhones shows that little has changed in the 12 months since the launch of the iPhone X. innovate?

The sheer volume of iPhones that need to be ready before launching and releasing Apple's newest smartphone makes it almost impossible to stay on hardware secrets before the expected start on September 12th. dn / 1995/01 / 30.html Geekerati's tendency to double its secrecy with iOS 12's open beta, and the geekerati can get a good idea of ​​the new family long before the revelation.

Tim Cook, CEO Apple Checks its iPhone During Allen & Company's Annual Sun Valley Conference (Photo by Drew Angerer / Getty Images)

So, the details of Mark Gurman and Debby Wu of Bloomberg should not surprise you; We've leaked it before, and we'll focus on Apple's approach to the iPhone this year.

And these details show an Apple that has bypassed any major innovation or change, instead relying on incremental updates for the iPhone, which are certainly welcome, but in many cases still not the capabilities of the Android-powered -Competition offer.

As expected, Apple will update last year's iPhone X with faster chips, potentially more memory and more. A tablet-sized iPhone Plus with a 6.5-inch screen will be released, and it is expected to be the only unit offering Dual SIM support (in a subset of countries) and faster wireless charging. Also, a "cheaper" device with a 6.1-inch LCD screen that could replace the iPhone 8 or be an iPhone SE 2 for beginners.

Apple's senior vice president of software engineering Craig Federighi speaks during the Apple Worldwide Developer Conference 2018 (Photo by Justin Sullivan / Getty Images)

What's clear is that the key points in the hardware for Apple may be new, but all are well established in the competition (especially wireless charging, large OLED displays and the trend for near-frameless designs in the front). Software-wise, the increase in gestures in Android is now coming to iOS, the UI continues to collect new embarrassing elements like a Katamari, and of course there is an increased focus on using Apple's cloud-based solutions.

This connects users into one of a few growth areas of Apple. Software and services have played a major role in Apple's financial reporting and are seen as one of the most important growth areas of the trillion-dollar company.

The problem with this strategy is that the use of Apple services must be significantly increased in the number of Apple devices using these services. This means making iPhones that are not only competent and appropriate upgrades to the existing user base, but also attractive and challenging to engage new users of Android and other platforms.

What exactly does the 2018 portfolio of new devices not already have on the market?

For me, this update round is little more than a marketing exercise to sell a slightly faster version of the cell phone for the tenth anniversary of last year. That the iPhone X was rushed with a limited availability of stocks suggests that Apple does not phablet & # 39; Plus & # 39; Version of the new design has been released. This year's "plus" will be the phone that was launched next year, next to the iPhone X.

Apple came too late for the Phablet game, and the release of the iPhone 6 Plus was the last time that a new iPhone became a "super cycle" that, in addition to the upgrades for a device, added a significant number of new users to the iOS family brought. Maybe Apple hopes that the iPhone X Plus will generate the same revenue increase? Considering that the iPhone X would do that last year, I do not see it with the iPhone X Plus.

Or Tim Cook and his team will admit that they are iterative updates, and go with the iPhone XS and iPhone XS Plus

Upgrading the iPhone SE to the minimum requirements that are required for the entry-level device Keeping another three years in the game is also a simple update. The question is whether Apple wants a simple replacement for the iPhone SE (which would probably mean that the iPhone 8 and 8 Plus will be mid-range phones if they stay), or if a high selling price is important, in this case the iPhone 8S can become a reality with the new LCD screen model.

Apple iPhone SE (Image: Ewan Spence) Ewan Spence

The iPhone's annual revenue has been stable for years, no matter what, Apple throws itself into the iPhone family mix. The latest phones show the same speed of progress – a few steps behind Android, but no doubt with some slicker marketing.

Apple takes no risks with hardware, it's not the limit in terms of specs to try to bring to new users, nor at the risk of the existing user base being "something the same, but a bit better "can update when their contracts are completed.

Tim Cook has managed to trap himself in the midst of the innovators' dilemma, fearing changes that will upset the fragile financial ecosystem, in the hope that the sheer size of Apple will prove to be a savior [19659001] Read more about Apple's plans to update the iPhone SE

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Recent news about Apple's new iPhones shows that little has happened in the twelve months since the launch of the iPhone X. Has Apple's financial success scared its ability to innovate?

sheer volumes of iPhones that need to be ready before launching and releasing Apple's latest smartphone make it nearly impossible to foretell hardware secrets before the anticipated launch on September 12 Throw away Apple's tendency to double its lack of secrecy with the iOS 12 open beta, and the geekerati can not budge Make a good picture of the new family long before the revelation.

Apple's Chief Executive Officer Tim Cook inspects his iPhone during the annual Allen & Company Sun Valley conference. (Photo by Drew Angerer / Getty Images)

The details of Mark Gurman and Debby Wu of Bloomberg should come as no surprise , In fact, they fit with details previously released, and allow us to focus in more detail on Apple's approach to the iPhone this year.

And these details show an Apple that has bypassed any major innovation or change and instead relies on incremental updates to the iPhone, which is certainly welcome, but in many cases still not the options of the Android-powered competition.

As expected, Apple will update last year's iPhone X with faster chips, potentially more memory and more from the same. A tablet-sized iPhone Plus with a 6.5-inch screen will be released, and it is expected to be the only unit offering Dual SIM support (in a subset of countries) and faster wireless charging. Also, a "cheaper" device with a 6.1-inch LCD screen that could replace the iPhone 8 or be an iPhone SE 2 for beginners.

Apple's senior vice president of software engineering Craig Federighi speaks during the Apple Worldwide Developer Conference 2018 (Photo by Justin Sullivan / Getty Images)

What's clear is that the key points in the hardware for Apple may be new, but all are well established in the competition (especially wireless charging, large OLED displays and the trend for near-frameless designs in the front). Software-wise, the increase in gestures in Android is now coming to iOS, the UI continues to collect new embarrassing elements like a Katamari, and of course there is an increased focus on using Apple's cloud-based solutions.

This connects users into one of a few growth areas of Apple. Software and services have played a major role in Apple's financial reporting and are seen as one of the most important growth areas of the trillion-dollar company.

The problem with this strategy is that the use of Apple services must be significantly increased in the number of Apple devices using these services. This means making iPhones that are not only competent and appropriate upgrades to the existing user base, but also attractive and challenging to engage new users of Android and other platforms.

What exactly does the 2018 portfolio of new devices not already have on the market?

For me, this update round is little more than a marketing exercise to sell a slightly faster version of the cell phone for the tenth anniversary of last year. That the iPhone X was rushed with a limited availability of stocks suggests that Apple does not phablet & # 39; Plus & # 39; Version of the new design has been released. This year's "plus" will be the phone that was launched next year, next to the iPhone X.

Apple came too late for the Phablet game, and the release of the iPhone 6 Plus was the last time that a new iPhone became a "super cycle" that, in addition to the upgrades for a device, added a significant number of new users to the iOS family brought. Maybe Apple hopes that the iPhone X Plus will generate the same revenue increase? Considering that the iPhone X would do that last year, I do not see it with the iPhone X Plus.

Or Tim Cook and his team will admit that they are iterative updates, and go with the iPhone XS and iPhone XS Plus

Upgrading the iPhone SE to the minimum requirements that are required for the entry-level device Keeping another three years in the game is also a simple update. The question is whether Apple wants a simple replacement for the iPhone SE (which would probably mean that the iPhone 8 and 8 Plus will be mid-range phones if they stay), or if a high selling price is important, in this case the iPhone 8S can become a reality with the new LCD screen model.

Apple iPhone SE (Image: Ewan Spence) Ewan Spence

The iPhone's annual sales have been stable for years, no matter what, Apple throws itself into the iPhone family mix. The latest phones show the same speed of progress – a few steps behind Android, but no doubt with some slicker marketing.

Apple takes no risks with hardware, it's not the limit in terms of specs to try to bring to new users, nor at the risk of the existing user base being "something the same, but a bit better "can update when their contracts are completed.

Tim Cook has managed to trap himself in the midst of the innovators' dilemma, fearing changes that will upset the fragile financial ecosystem, in the hope that the sheer size of Apple will prove to be a savior [19659001] Read more about Apple's plans to update the iPhone SE …


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