Just when you thought MoviePass had sold its last ticket, the subscription service for movie tickets has a last breath.
In an attempt to show the millions of people customers who have fled the service they've changed, rather than the dodgy, policy-changing company we've come to know, MoviePass is trying a new series of staggered ones monthly plans to remedy various types of access to movie tickets. But is it enough to save MoviePass?
Variety has released the updates for the new MoviePass Monthly Plans, but first we want to start with MoviePass CEO Mitch Lowe who thrills all customers that his business has always disappointed
"We have to prove a lot to all our members. We not only have to prove ourselves to our members, but also to the investment community, our employees and our partners. We believe we are doing everything we can to provide great service and we are in the process of repairing all the things that went wrong.
How do you do that? MoviePass has introduced a new series of monthly plans at three different levels.
First of all, the "Select" package, which starts at $ 9.95 a month. This gives customers the opportunity to watch three films a month during their theater run. This means that you probably will not see any new releases on the opening weekend, and the selection of movies is likely to be similar to that of the last MoviePass version.
Next up is the subscription "All Access," which starts with $ 14.95 customers can see three films at any time during the movie run, as long as it's only in 2D. This removes the restrictions a bit and allows subscribers to watch movies without restrictions when they can see them.
Finally, there's the Red Carpet category, which starts at $ 19.95 a month. This may sound like the best option, as subscribers can watch any three movies at any time during their movie run, and they may even be in 3D, IMAX, or other advanced formats not previously available on MoviePass.
It should be noted, however, that the starting price for each of these levels applies to customers in the middle of the country and in less populated areas. On more expensive markets like Los Angeles and New York City, subscription prices will rise a bit, as you can see in the picture above.
In addition to these new monthly price points, there are also annual subscriptions. Prizes are also new:
Presumably, these new stages coming into force on on January 1, 2019 will "break" even " when it comes to paying movie tickets. And since the company changed its pricing model in August 2017, that's the most important thing to stay afloat.
All MoviePass executives look modest and try it best to convince customers to return to service. Rodes Ponzer, Marketing Director, says:
"Expectations were not met. We understand the creative memes and consumer vitamin. We told our customers it was unlimited and we did not live up to their expectations. Now we will set your expectations correctly. "
Executive Vice President Khalid Itum has just assumed the leadership role of MoviePass, taking over the day-to-day operations of CEO Mitch Lowe. Itum is responsible for creating these new pricing models. He also begins to build new relationships with the studios and exhibitors to repair any damage that occurred the first time. In the meantime, Lowe will focus on the company's long-term strategy, not to mention the spin-off of MoviePass from its parent Helios & Matheson
. This sounds like a promising new beginning for MoviePass, but could not be too late. They have betrayed the trust of millions of customers and it is not clear how many they still have. Is one of them curious enough to return to MoviePass? Only time will tell.
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