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Nickelodeon and ViacomCBS cable channels go dark for almost 9 minutes



On Monday evening, the cable channels made a public announcement for 8 minutes and 46 seconds – the time that Floyd was stuck on the ground. The goal was to “honor George Floyd and pay tribute to other victims of racist violence,” said Bob Bakish, CEO of ViacomCBS.

The words “I can’t breathe” flashed on the display with the sound of a person gasping for breath. It has been shown on ten networks, including MTV, BET, Comedy Central, CMT, CBS Sports Network and Nickelodeon.
Nickelodeon, that is ViacomCBS (VIACA)The children̵
7;s network published a “Declaration of Children’s Rights” on its official Twitter account with the hashtag “Black Lives Matter”.

“You have the right to be seen, heard and respected as a global citizen. You have the right to a peaceful world. You have the right to be treated equally regardless of skin color.” Read statement. “You have the right to be protected from harm, injustice and hatred. You have the right to an education that prepares you to rule the world. You have the right to your opinions and feelings, even if others do not agree with them . “

In a statement to CNN Business about some of the negative reactions, the network said it would let the ad speak for itself.

Nickelodeon has a long history of reporting on current events and social justice, including Linda Ellerbee’s earlier show “Nick News”. She signed off from Nick in 2015 after 25 years with Nick.

– CNN Business’ Frank Pallotta contributed to this report.


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