On Monday evening, the cable channels made a public announcement for 8 minutes and 46 seconds – the time that Floyd was stuck on the ground. The goal was to “honor George Floyd and pay tribute to other victims of racist violence,” said Bob Bakish, CEO of ViacomCBS.
“You have the right to be seen, heard and respected as a global citizen. You have the right to a peaceful world. You have the right to be treated equally regardless of skin color.” Read statement. “You have the right to be protected from harm, injustice and hatred. You have the right to an education that prepares you to rule the world. You have the right to your opinions and feelings, even if others do not agree with them . “
In a statement to CNN Business about some of the negative reactions, the network said it would let the ad speak for itself.
– CNN Business’ Frank Pallotta contributed to this report.