Nickelodeon has discontinued its relationship with Dan Schneider, the prolific producer behind many of the channel's signature series.
"After many discussions about new directions and future opportunities, Nickelodeon and our longtime creative partner Dan Schneider / Schneider's Bakery has agreed not to extend the current deal," a Nickelodeon spokesperson said in a statement to Variety . "As several Schneider's Bakery projects have been completed, both sides agreed that it is a natural time for Nickelodeon and Schneider's Bakery to pursue other opportunities and projects."
"Dan and his Schneider's Bakery team have created a series of groundbreaking hits over the years including "iCarly," "Drake & Josh," "Victorious," "Kenan & Kel" and the current number one hit on Nickelodeon, "Henry Danger". We thank Dan and his Schneider's Bakery producers, executives, and social media team for their untold contributions to Nickelodeon, and we wish them all the best in their future endeavors. And Dan and Schneider's Bakery are proud of the work they've done with Nickelodeon and will always be big fans of the network.
"Henry Danger" is advancing with a fifth season, but Nickelodeon has canceled another from Schneider's current series "Game Shakers."
"After three seasons and 63 episodes, Nickelodeon has The production of its live action series, Game Shakers, has been completed, "said a Nickelodeon spokeswoman," We are proud of the show's success and our dedicated and talented cast and crew. Premieres will continue to air in 2018.
Deadline first reported on the separation of Schneider and Nickelodeon.
Schneider was one of the most prolific and successful children's television producers of the last three decades, beginning his acting career and playing Dennis in the 1980s ABC sitcom "Head of the Class. "There he began writing with another actor in the series, Brian Robbins, who later founded AwesomenessTV and is now Paramount's top manager, and together, Schneider and Robbins created the Nickelodeon series" All That. "
In Over almost 25 years since "All That" debuted, Schneider has produced more than a dozen teenage twist series, including "Kenan & Kel," "The Amanda Show," What I Like about You, "" Drake & Josh, "" Zoey 101 "," iCarly "," Victorious "and" Sam & Cat "- most of them for Nickelodeon. In this process he helped launch the careers of Kenan Thompson, Amanda Bynes, Josh Peck, Victoria Justice and Ariana Grande.
A 2007 New York Times article on "iCarly" cited Schneider as "Norman Lear of Children's Television." In 2014, the Nickelodeon Kids' Choice Award awarded Schneider a lifetime achievement award. Peck, Justice and Grande were among the stars to honor Schneider at the show.