Parents can order shoes for sizes 4C to 7Y (for children aged about two to ten years) for $ 50, $ 30, or $ 20 per month per month, bimonthly, or quarterly. Children's sneakers normally cost US $ 60, so subscribers save about US $ 10 per pair per month. You can change the frequency of deliveries or pause your plan as you like.
It's a smart idea to focus on children in this plan. Children can quickly outgrow their shoes (or ruin them). So when a couple falls into the mailbox, parents can save time and money by choosing the monthly option.
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Nike also hopes how to make the return a breeze You can order a different size and ship it before you send back the newly arrived pair. The returned couple will be donated or recycled. You can also return your children's old shoes to donate or recycle through a prepaid shipping bag that Nike subscribes to twice a year.
The company has tested the model several times under the radar years ago and lured about 10,000 members through Facebook ads to a service called Easy Kicks. The group helped Nike find out what parents most wanted from the Kids Adventure Club.
Nike's subscription may not stop at children, as suggested by CNBC that more plans may be on their way. Among them could be a service for runners who naturally take off sneakers pretty quickly. Maybe there is one tailored for sneakerheads who really want to get their hands on the latest Jordans.