Nike released a simple but powerful ad Friday night after George Floyd was killed by police in Minneapolis earlier this week.
The shoe company posted a minute-long advertisement on their Instagram with white text over a black screen, asking people not to “turn their backs on racism” and “to be part of the change” instead.
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“Don’t do it for once,” was the text, playing with Nike’s popular slogan.
“Don’t pretend there is no problem in America. Don̵
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Nike’s stance on this issue comes after several athletes joined a nationwide movement to publicly condemn the officers involved in Floyd’s death.
Floyd was killed when Minneapolis police officers took him into custody on Monday. A video showed an officer kneeling on Floyd’s neck as he screamed for help and had difficulty breathing. Floyd later died.
Since then violent protests have broken out across the country.
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The policeman, who pressed his knee against Floyd’s neck, has now been arrested and is being charged with third-degree murder and manslaughter.
Fox News’ Ryan Gaydos contributed to this report.