And who could argue? Ninja literally kills it. The 94,958 Fornite killings he collected at the last check helped him earn what he says is nearly $ 10 million this year. Blevins and his colorful hair (neon red at the time of the interview) have become a cultural phenomenon, and his skills and personality have made Fortnite the giant that helped Epic Games make a notorious profit of $ 3 billion this year.
Blevins stormed into the scene with rap icon Drake following a record breaking livestream (628,000 viewers, a record he has broken since). Since then, he is a must in social media and, above all, a must-have stream. Ninjas "Bread and Butter," he says, are YouTube and Twitch, a streaming video platform. He estimates that 70% of his income comes from the two services.
Each time one of Ninja's more than 20 million YouTube subscribers sees a popup ad on its channel, it earns a percentage of the ad sales. Most of Ninja's videos have been viewed millions of times on YouTube. Twitch is followed by more than 1
2.5 million users, and nearly 40,000 pay to watch, subscribe to three different levels, and either fake $ 4.99, $ 9.99, or $ 25 a month to see how Ninja does jumps to big bucks. Since users do not have to subscribe, advertising revenue from the platform and their streamers helps to make money. However, Blevins believes that Twitch could significantly improve "the work of the employees" in choosing the more expensive subscriptions. He compared Twitch to a gigantic "violin case" for a street artist, and people just added what they thought was right.
The remainder of Blevin's income comes from sponsors such as Samsung, Uber Eats, and Red Bull. And these sponsors, along with Ninja's September appearance on the cover of ESPN The Magazine, lead to a big question about him and his peers in the up-and-coming Esports Community: Are you athletes? Blevins said he sees himself as the owner of a small business that equates playing with a small café. "You will find another café when you are not there … you must be there all the time," he said.
Ninja manned that "coffee shop" for 12 hours a day, he estimates, alone this year it was nearly 4,000 Hours of Fornite, which is more than 140 days. Every time he's out of business, Blevins and wife / manager Jess calculate how many subscribers lose and how much money they do not earn. While the couple push each other's time each day, their last vacation eight years ago was the honeymoon. And even this journey, long before Fornite, was still too short for professional games.
Fornite has 200 million registered players worldwide, an increase of 60% since June, and Blevins believes that it has not reached its peak by far. Blevins enjoys his moment in the sun, no matter how long his popularity lasts. He starred in the "Tonight Show with Jimmy Fallon" earlier this month and has recently moved into other sources of revenue, such as a clothing brand and music. He has released a rap album called "Ninjawerks" and "Fortnite Rap Battle," a compilation video in which he stars and has been viewed on YouTube nearly 80 million times.
While parents see the ball fall on New Year's Eve, Ninja will end the best year of his life. As Fortnite fans wait for the battleship, on his Twitch page he streams in front of an invited crowd in Times Square, starting at 4:00 pm. ET until 4am ET what he promises will be an "epic, cool, incredible time" – or just another day at the office for one of the hottest players in the world.