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Nintendo boss says the sale of Switch is the main task of his strategy



Nintendo is doing all it can to maintain sales for the Switch, which has sold a disappointing 5 million units in the last six months ending September 30. The new head of Nintendo said in an analyst meeting that the Nintendo Switch continues to grow stably trajectory.

Shuntaro Furukawa, who became president of Nintendo on June 28, said the company's strategy was to expand the number of titles to increase the appeal of the Nintendo switch.

The company is constantly updating content for games such as Mario Kart 8 Deluxe and Splatoon 2, both of which have been updated since April. Nintendo has also held temporary events such as the Splatoon 2 World Champion and Super Smash Bros. Ultimate Show Games. These events are places where masses can "feel the energy of our gaming communities," Furukawa said. Other events are in the pipeline, such as the Nintendo Live 201

8 event in November.

Nintendo's Evergreen Titles – Super Mario Odyssey, Mario Kart 8 Deluxe, The Legend of Zelda: Breath of the Wild and Splatoon 2 – continue their sales success, Furukawa said.

He also said that Nintendo Switch Online's paid service had a good start in September. He noted that consumers who have purchased a subscription have opted for a 12-month family or individual membership, more than half of all subscribers. Downloadable versions of software packages now account for 60 percent of all digital sales.

"Software publishers have released everything from Evergreen titles that appeal to a broad audience, to titles that satisfy enthusiastic gaming fans, and the sale of these products was Solidk," said Furukawa.

Fortnite Battle Royale has been downloaded to nearly half of all previously sold switch units. And he said that Square Enix has downloaded more than 1 million copies for Octopath Traveler on the Switch.

As of October, there were more than 500 software vendors selling more than 1,300 titles on the switch.

Super Mario Party debuted on October 5, selling more than 1.5 million units. Furukawa expects it to be another evergreen title. Next are the big games Pokemon: Let's Go Pikachu! and Pokemon: Let's Go Eevee !, both debuting in November. And of course, Super Smash Bros. Ultimate is the big title to be released on December 4th.

Amiibo sales of toys based on Nintendo characters reached 50 million. Furukawa believes that he believes the sale of Nintendo Labo, a do-it-yourself kit will prevail as a new Evergreen title.

Meanwhile, Super Mario Run has been installed on mobile devices more than 300 million times and downloaded from Japan almost 90 percent of the total.

"I want to say that the most important thing for this holiday season is the continued use of Nintendo Switch," said Furukawa. "In the current fiscal year, the release of new key titles for Nintendo Switch is focused on the third quarter. We are firmly prepared for the second Christmas season of Nintendo Switch, and we plan to offer new software so that
more people will get to know and enjoy the charm of Nintendo Switch. "


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