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Nintendo Harnesses Power from Pokemon, Smartphones and Switch



Nintendo Co. combines the magnetic appeal of Pokémon, Smartphones and the Switch console to create a connected gaming experience.

Pokémon: Let's go Pikachu and Pokémon: Let's go Eevee were unveiled by the Kyoto-based company video game maker on Wednesday. They are designed to take advantage of the blockbuster success of the Pokémon Go smartphone game and a solid sales year for the Tablet Hybrid Slot gaming machine. The two new games will be priced at 5,980 Yen ($ 55) on November 1

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Photographer: Akio Kon / Bloomberg

Nintendo bets it can trick mobile gamers to buy switch consoles and continue strong sales To operate trays. Hybrid gaming machine in its second year. Together with a new Pokébal switch controller, the variety of game scenarios involving various gadgets and games may overshadow many adults, but it will make sense for children and Pokemon Generation players. The unified gaming experience comes directly from Nintendo's Playbook, encouraging people to move and become more physical. Investors hailed the news and sent shares in Tokyo up 4.3 percent.

"It's true that Nintendo aims to connect smartphones and Switch Pokemon players," said Piers Harding-Rolls, IHS Markit's Game Research Director. "Inevitably, some potential buyers will be confused by the price, but I still expect that will drive sales during the holiday season."


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