The latest NPD offerings have been released, with Nintendo leading the way in video game sales. Compared to their performance in the last year, the games are generally searched for games. It seems that the switch has actually gained a foothold, with impressive hardware sales backed by equally impressive sales in games.
Forbes recently released the NPD's July 2018 results, which show a stellar performance from Nintendo. It's important to keep in mind that these rankings do not include digital sales where Nintendo appears to be very, very good to itself.
From the list of best-selling games last month, Octopath Traveler has taken the top spot. This is an exclusive Nintendo Switch, as well as a traditional JRPG, a genre many publishers believed had shrunk into a "niche market". Even the publisher Square Enix was stunned at the success of Octopath with not nearly enough copies of the game available at launch.
Down and the number two slot for July went to Grand Theft Auto V a game that still sells like crazy even though it has not been there for five years. This may suggest that if you make a high-quality game and continue to support it, consumers will reward that effort.
Speaking of Nintendo, number three goes to Mario Kart 8 another exclusive switch. Crash Bandicoot: N. Sane Trilogy is fourth and, although it is technically available on other platforms, we believe its appearance on Switch would likely boost its performance. Rounding out the top 10 for switch exclusives with The Legend of Zelda: The Breath of the Wild at five, Super Mario Odyssey at seven and Mario Tennis Aces at 10 In fact, the first non-Nintendo console to be exclusive to the list will not be ranked 13th, where you'll find the God of War PlayStation 4.
If investors were worried about whether or not the switch had hold compared to just a first year of success, I think reports like these help to solidify the fact that Nintendo's new console is not just here too but also a force to be reckoned with. A new Monster Hunter is scheduled to launch this week and Smash Bros. in December is expected to light up the charts for some time. Combine that with extra console exclusives, some multiplatform support from people like Bethesda, and a big focus on Nindies, and I think the future of the switch looks pretty bright.
According to the same NPD report, the games have risen by 5 percent year on year, with hardware jump 21 percent and accessories 33 percent. You have to imagine that all these hardware sales in July are likely to lead to even more games in the coming months.