DETROIT – Starting in 2020, the annual North American International Auto Show (NAIAS) will be held in Detroit in June.
The 2020 NAIAS will begin the week of June 8, organizers announced Monday. The plan is to permanently relocate the show from January to June, when the weather in Detroit is much more pleasant. This will help the exhibition to put together outdoor exhibits.
The car show will remain at the Cobo Center in Detroit, but more exhibits will open at "several venues in Detroit and beyond," say the organizers.
- Watch the NAIAS Launch Video 2020 above (see renderings below)
"The ability for participating brands to provide dynamic exhibits and experiences outside of the exhibition halls to journalists, industry representatives and consumers will open new avenues for the presented products and technologies, "states a statement by the NAIAS. "Achieving higher ROI through reduced costs and dynamic opportunities will be a key aspect of the future show … The plans have been in preparation for over a year, as NAIAS is ready to accept this move with its move to June and a new one international platform for hundreds of brands to highlight their innovations. "
Rod Alberts, executive director of NAIAS, called this "the most significant change of the show in the last three decades".
"Detroit will continue to be a global stage for some of the world's most significant and iconic vehicle revelations, hosting an unprecedented international audience of media and key industry influencers," said Albert.
"Our ultimate goal is to provide participating companies and participants with an experience and opportunity that only Detroit can offer, and in June we'll be able to better showcase the automotive leadership, development and heritage of our metropolitan area and region," said Detroit Auto Dealer Association President Doug North. "When we try to break out of the traditional car model, it is not necessary to follow the normal show season, the new direction and direction of the show will disrupt the normal cadence of traditional shows and create a new, world-unique event industry. "
The NAIAS will include outdoor adventure activities, such as:
- Dynamic Vehicle Debuts
- Ride and Ride
- Autonomous / Automated Driving
- Off-Road Challenges
New NAIAS Locations in Detroit
Hart Plaza, Detroit RiverWalk, Campus Martius, Woodward Avenue and Grand Circus Park are some of the outdoor sites named for the show. The organizers say the sites could even extend beyond the city center to "historic automotive sites or state parks like Belle Isle."
Albert shared a vision for the Auto Show coinciding with the Detroit Grand Prix and the Ford Fireworks.
"The potential to start a months-long Detroit Motor Show, starting with the Detroit Grand Prix, going through our show and ending with the nationally celebrated fireworks on the river will provide all participants with an unparalleled festival-like experience." Alberts added, "June offers exciting new opportunities that January simply could not afford, and we firmly believe that we can continue to make a significant economic impact on our city and offer an event that is different is as ever. "
See what these sites will look like 2020 2020:
NAIAS organizers say the move to June means savings for exhibitors.
"By eliminating the November, December and January holidays from the move-in date, exhibitors are seeing reduced overtime wages for builds," NAIAS comments. "In addition, the show will have a shorter three-week schedule, which will be significantly reduced compared to the current eight weeks needed for the move-in. Reduced construction time will simplify exhibition setups and make them less tailor-made Detroit also offers numerous cost savings "
In a press release, NAIAS shared the following statements from participating automakers:
"It's unbelievably exciting to reinvent NAIAS as a summer festival of design, speed and innovation that will showcase the best of our industry and the best of Detroit and should be an event for global automakers and media not on the calendar may be missing, "said Mark Truby, Vice President, Communications, Ford Motor Company.
"The North American International Auto Show has provided GAC Motor with an excellent platform that connects us with key media and industry leaders," said Yu Jun, GAC Motor President. "As we look for the US and increase our market share, Detroit will continue to be an important part of our global marketing strategy, and we look forward to the exciting new opportunities that June will bring."
"We applaud the DADA for thinking big and taking this opportunity to re-imagine the car show and put Detroit in the best light, and we're excited to be part of a festival-like series of events Tony Cervone, Senior Vice President of Global Communications, General Motors Company
"Hyundai is always looking forward to joining the We are already planning an exciting unveiling in 201
"Toyota is pleased to see the North American International Auto Show pull into June 2020 in June," said Scott Vazin, Group Vice President and Chief Communications Officer of Toyota Motor North America. "With a new summer time frame, industry leaders and international media will see Detroit in a new light, paving the way for exciting outdoor activities and more opportunities to explore this vibrant city."
In 2019, the show will remain for January
The 2019 NAIAS will remain open for January with the public show taking place between the 19th-27th. January in the Cobo Center, planned.
"Following recent travels in Europe, Asia and the US, automakers, suppliers and technology companies have highlighted some key product news coming up for Detroit next year," said Bill Golling, chairman of NAIAS 2019. "We're excited to provide a world-class platform to the more than 200 brands that showcase their innovations at our show. "
Here are the key dates for the 2019 show:
- The Gallery – Saturday, January 12
- Press Preview – Monday-Tuesday, 14.-15. January
- Industry Preview – Wednesday- Thursday, 16.-17. January
- Charity Preview – Friday, January 18
- Public Show – Saturday-Sunday, 19.-27. January
About the North American International Auto Show
In its 31st year as an international event, the NAIAS is the most influential annual automobile event in the world. In NAAIS, future mobility innovations will hit the streets. With the largest concentration of the world's leading automotive and technology executives, designers, engineers and thought leaders, NAIAS is the global stage for companies that showcase brand-defining vehicles and industry-leading announcements. NAIAS is unique in the industry, featuring six unique shows in one, including: The Gallery, an ultra-luxurious car show, AutoMobili-D, Insight into Future Mobility Platforms, Press Preview, Industry Preview, Charity Preview, and a nine-day public show ,
For more information, visit naias.com
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