Markasa Tucker, Director of the African American Roundtable, called for the release of officers involved in the arrest and spoke of previous cases of police misconduct.
"Sterling Brown's case should not be the only one that drew attention to the events in Milwaukee," she said. 19659006] "When we talk about going in a new direction, we also have to see this new direction."
Morales took over as Chief of Police in February after police chief Edward Flynn and weeks after Brown's arrest had resigned. He has committed himself to restore the trust between the police and the community and to tackle violent crime.
He also promised transparency, but no questions from reporters at his press conference.
City officials respond
Milwaukee Mayor Tom Barrett has called the video "disturbing".
"As a human, I'm offended by what I saw on the video," Barrett said Wednesday. "As mayor, I commit to improving the relationship between the police and the community."
He also apologized to Brown.
Council President Ashanti Hamilton said the situation "should not have ended in the person who was handcuffed, tied up, arrested and sent to jail."
"I no longer want to discuss the humanity of my community," Hamilton said on Wednesday.
"I do not want to debate the humanity of black men … and then the least thing you can find that they have done wrong, and use that as a justification for the actions used against them there can be no more debate in this country. "
Ald. Milele Coggs said she expects the video to trigger a potential shift in police education and policy so that "situations like the ones people will see in this video do not happen again."
The Milwaukee Police Association, the union officers, called in support of the city's police and said that the use of force "is always dictated" by the person who responds to the officer.
"Violence will never look good, but it is unfortunately a necessary component of policing," the union said in a Facebook post, adding: "Inevitably, every use of violence is questioned and opinion often gets into the facts.
Daniel Bice of the Journal Sentinel staff contributed to the report