America's polarized politics can be seen every week on the New York Times bestseller list. This week is Omarosa Manigault Newman # 1 with "Unhinged," her bridging account of her time at Trump's White House.
"Unhinged" surpassed both the printed hardcover and the combined bestsellers for print and e-book list, according to the Times table, which was shared with publishers on Wednesday.
Some of the sales data indicates that President Trump's vicious tweets about Omarosa helped fuel their sales.
The book began to climb Amazon's bestseller chart when Trump launched and described her "Wacky Omarosa" and described her as a dog. The trump tweets provided more coverage and curiosity, which in turn led to more sales.
A similar effect was observed to a much greater extent when Trump attacked Michael Wolff's book "Fire and Fury" in January. The publisher of this book had trouble printing enough copies to meet the demand.
There is no indication that "Unhinged" was similarly off the charts. But the sales were still robust enough to reach the top spot on the prestigious Times list.
One month ago, Jeanine Pirro's Pro Trump band Liars, Leakers and Liberals debuted. 1
Then Pirros Fox colleague Gregg Jarrett took the lead with his equally trump-loving book "The Russia Hoax" for two weeks.
Also in these cases, the president seemed to be involved in the sales figures. Trump supported both books via Twitter.
"Hoax" moved up to second place last week when the GOP strategist and outspoken Trump critic Rick Wilson's "Everything Trump Touches Dies" hit the shelves.
It was # 1 for a week before "Unhinged" came.
Another book that appealed to Trump's opponents was Craig Unger's "House of Trump, the House of Putin," which debuted at # 5, while Wilson's anti-Trump band moved to # 7.
In between: "The Russia Hoax" holds firmly on No. 2.
"There are two types of books that have been published on the Trump presidency," said literary critic Carlos Lozada of the Washington Post in CNN's "Reliable Sources" last week.
The two species, he said, are the "horrified observer books that believe Trump announces the end of the Republic," and then the "Pro Trump books that really invade this echo chamber."
Omarosa fits in the first category, except that she has an inner perspective, as a former Trump administration consultant who decided to publicly break from the president.
Parts of her book were just amazing. There were basic mistakes and misstatements. But she also presented audio tapes to capture some details of her time at the White House.
The book's online pre-order seemed sluggish as Omarosa began her TV tour. Maybe that was proof of their credibility issues and the feeling that most people are worried about Trump.
But then Trump tweeted about the book and his lawyers sent a threatening letter to the publisher.
"Unhinged" went from # 17 on the constantly updated Amazon list on Sunday night to # 2 through Tuesday night.
It held firm there and was only superimposed on the motivational book "Girl, Wash Your Face" by Rachel Hollis, which is listed separately on the Times list.
Omarosa continues to speak against Trump on television and in other interviews.
A spokeswoman for its publisher Simon & Schuster said Wednesday, "We're delighted that readers have responded enthusiastically and are selling well in all formats, print, e-book and audio." Omarosa continues to support the book is committed to telling their story. "
More Trump books will be released in September, including Bob Woodward's" Fear, "which has already recorded a strong presale.
CNNMoney (New York) First published August 22, 2018: 9:45 pm ET