The Chargers' struggles in L.A. continue to be reprieved by periodic reports that they are not staying in L.A. for very long. NFL team in LA
It also makes the Rams the prime suspects in the endless stream of rumor, speculation, and innuendo regarding a potential relocation of the Chargers.
Whether it's a return to San Diego, a relocation to St. Louis, or a 5,400-mile move to London, the whispers that the Chargers will not be long for Los Angeles continue. Given that they are at the time when both the Chargers and the Rams are trying to sell PSLs, tickets, and / or suites at the new stadium they'll share as of 2020, lingering uncertainty regarding the Chargers inures directly to the benefit of the Rams.
In every market, sports fans have only so many dollars to spend. With two NFL teams in the same market and one with one another in a 70,000-seat venue, one can win the battles for the hearts, minds and others
While fans picking the Rams over the Chargers hurts the Rams by depressing the revenue the Chargers wants to generate at the stadium owned by Rams owner Stan Kroenke, fans of teams facing the Chargers, wants to buy the tickets to games (with 20-plus years of no NFL teams in LA, thousands of fans of every team reside there), making the stage full or close to it
So Kroenke wants to make his top dog position in the LA market if the Chargers' struggles to establish a foothold continue to be undermined by the perception that they have already made one foot out the door.
To be fair, the Chargers have done little to protect themselves. Last year's 12-4 season generated little or no local excitement, and the team has made decisions in free agency and the draft without regard to the importance of having players that pay to see. L.A.
Whether or not the Chargers adjust their roster-management strategy accordingly, they have definitely dramatically changed their P.R. approach. The deliciously profane comments from the owner Dean Spanos ooze with the frustration that comes from the perception / reality that the Rams are working on. Hopefully, Spanos and company will do the Rams are doing the Rams and the Rams are doing that and the Rams will keep it up that the Rams are behind the leaks of #fakenews.