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"Once upon a time in Hollywood" debut does not guarantee a happy ending



The critically acclaimed Sony movie was launched on the weekend of July 26-28 in North America at an estimated $ 40.4 million. Inglourious Basterds ($ 38.1 million) celebrated the best weekend start of Tarantino's career (when?) In inflation-adjusted Inglourious still ranked # 1 with $ 45 million. But it takes strong legs to gallop past a B-CinemaScore and solid but not spectacular initials for PostTrak.

Cinema scores are nuanced. While a B-grade may be alright in real life, it scares the executive offices of Hollywood studios. No other Tarantino movie except Jackie Brown received less than an A or a B +. His two most successful titles ̵

1; Django Unchained ($ 450 million) and Inglourious Basterds ($ 316.9 million) – achieved an A-. His last film, The Hateful Eight was rated B + and fell worldwide ($ 148 million).

For Sony and Tarantino, the moment of reckoning will also come on the second weekend of the film and beyond the overseas performance, where Once Upon a Time will come out in August. Tarantino is a particularly big attraction in Europe.

Once upon a Time in Hollywood is a passion project for Sony studio boss Tom Rothman, and he strategically chose a corridor where there are no pictures of major events. except for Fast & Furious spinoff Hobbs and Shaw who debuted on August 2nd. The hope is that the movie will run into September and then get a boost from the awards' attention. [19659002] The R-Rated movie, set in the winter and summer of 1969, is about a changing Hollywood and the Charlie Manson family. Margot Robbie plays Sharon Tate, the actress and wife of Roman Polanski, who was murdered in real life by Manson's supporters Details of dark Hollywood lore, "says cash analyst Jeff Bock of Exhibitor Relations." Cinephiles eat it, as do most Critics, but the average theatergoer does not long for these things. And I also think that the Manson elements were played in a big way without really paying off. That has probably deterred random fans. "On the way to the weekend, some Hollywood studio managers believed that Once Upon a Time would rise to $ 50 million on its debut, considering that DiCaprio Pitt led the cast of Inglourious Basterds while DiCaprio starred in Django Unchained .

Among the cash analysts Once upon a time in Hollywood will polarize the audience, for whom the film may pose a greater challenge than your typical, formal 90-minute summer entry, "says Paul Dergarabedian of Comscore, who also determines his R rating. "The latest of visionary author Quentin Tarantino seems to have the longest playability of any of his films given the critically acclaimed response, guaranteed attention for the award, and is perhaps the most accessible of all of his films." [19659002] Once upon a time runs two hours and 41 minutes, shorter than Django but longer than Inglourious .

The film cost $ 90 million in taxes after taxes and discounts make it the hitherto most expensive film of the loner (without marketing). It is estimated that $ 400 million will be needed globally to make a profit after production, marketing and talent deals. Once upon a time (19459004) male distortions during the opening weekend – as with all Tarantino films – According to PostTrak, values ​​vary between 58 and 54 percent. At the same time, it played a little younger than The Hateful Eight and Django Unchained with 60 percent of ticket buyers between 18 and 34 years (versus 57 percent for ] Hateful Eight and 51 percent for Django (PostTrak did not exist when Inglourious Basterds was released in 2009.)

Not surprisingly, Tarantino's last company cut the best off on both coasts with six of the top 10 locations in Los Angeles, including New York City, Chicago, Seattle, San Francisco, Phoenix and Toronto.

Inglourious Basterds at 120.5USD in domestic, a Multiples of 3.2. Django had a multiple of 5.4, though the comparisons are difficult as this movie was opened over the Christmas holidays.

"Some of the biggest movies of all The time was at the spectators at their First published no great success. a and became legendary masterpieces that have passed the test of time, "says Dergarabedian." 2001: A Space Odyssey, Anyone? "


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