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Home / Technology / OnePlus CEO is working to keep his 5G smartphone under $ 1,000

OnePlus CEO is working to keep his 5G smartphone under $ 1,000



That's a big deal no matter how you look at it, but the reality of the situation could be even simpler for your wallet. While the company is not yet ready to talk about the final prices, Lau mentioned (with the help of an interpreter) that he wants to keep the 5G premium at around $ 2-300. This would mean that a 5G device could cost between $ 750 and $ 750 at launch.

To be clear, this is relatively expensive for a OnePlus phone, but still a lot of competition for a flagship device. At least for the moment, Lau's comments offer one of the first glimpses of smartphone pricing as we enter the 5G era. The new components required to make phones compatible with 5G are (perhaps obviously) more expensive than the parts currently available on smartphones, though it has been difficult to say exactly how much more expensive. Samsung, the company that makes the first 5G smartphones for Verizon and AT & T, has not yet talked about the price and not the carriers. Needless to say, it still feels a little bit like being in the Wild West of the 5G era ̵

1; not that the Laconic Lau is particularly worried.

This makes the fact even more interesting that OnePlus – and thus also Lau – have made almost amazing progress in recent months. With the introduction of the OnePlus 6T, the emerging hardware manufacturer completed its first US carrier deal with T-Mobile. He received an important certification from Verizon. He was the first smartphone maker to produce a Snapdragon 855-based phone and a partnership. The UK airline EE will launch the first 5G phone in Europe next year. So OnePlus is not just a company producing cheap flagship phones – these announcements give it unprecedented levels of efficiency. For Lau, however, the impact on the team and its underlying priorities was essentially zero.

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<p>" First and foremost, we focus on the right product and focus on our users, "Lau said," getting the product right "has some very specific connotations ide OnePlus – Lau promised that the future The 5G OnePlus phone would be as sleek in design as existing devices like the 6T, mainly because the company did not want to upset its long-time fans, but that does not mean that Lau will necessarily stay as normal as navigating the company into these new waters He is fascinated by the idea that these devices are becoming "smarter", and with this increase in the size of their devices Intelligence is changing the way we actually interact with our cell phones. </p><div><script async src=

"You should feel that you can use [your phone] in the traditional sense less," he said. "The device should be able to do more for you without necessarily having to interact with it." This process of enhancing the intelligence of a device is the result of permanent high-speed 5G data connections and hardware-level machine learning enhancements found in the Snapdragon 855. Lau said that a stronger focus on AI is the "bigger direction". OnePlus moved in

While OnePlus has largely adhered to an understandable formula since its inception: selling high-end components at a mid-range price, the company appears to be developing even more. Not bad for a company that just launched its first phone four years ago. Luckily, we do not have to wait too long to release the world's first Snapdragon 855 phone for a spin. Lau has publicly said that the company is targeting the first half of 2019 for an official launch. Asked if OnePlus voices its 5G phone around the Mobile World Congress, Lau and his translator said that the time I suspected was "close to the point."


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