Despite consumer demand, it's not easy for smartphone makers to offer their devices on carriers, whether in the US or not. There are many business and logistical considerations, and in most cases smaller companies are harder to catch the attention of network operators. However, OnePlus is no longer a small company that can be ignored, and it plans to take on the challenge of making its future smartphones, especially the 5G, available on operators' shelves.
Unlike about Xiaomi, OnePlus covers the US market, but only through direct sales. Despite prices almost half that of leading flagship smartphones, some consumers still prefer to receive carrier subsidies. Another factor that OnePlus is considering is how network operators allow buyers to try the phone first. Currently, they can only do this through occasional pop-up events.
OnePlus has already begun partnerships with European airlines, including in the US, according to PCMag. And it could use 5G as a lever. Citing its friendly relationship with Qualcomm, OnePlus plans to develop one of the first 5G-compatible phones next year. The timing is not random. US carriers plan to equip 5G in 201
It definitely works. Despite the annual launch failure, OnePlus phones remain popular and selling fast, almost like a mini Xiaomi and Apple effect. Every model has had a fair share of criticism, but the company bosses seem to have mastered the art of rationalizing perceived mistakes.
However, apart from technical and business considerations, OnePlus's entry into the US market via carriers could still be put on hold due to continued trade between the US and China. Nor is it helpful that the Chinese smartphone and network equipment manufacturers, such as Huawei and ZTE, are increasingly distrusting whether such suspicions are justified or not.