Electronic Arts yesterday told a finance conference yesterday that Origin Access Premier, an updated version of the subscriber-based Origin Access service, which provides full access to EA games, will be live next week. It was also quieter with Origin's "On the House" program, which provided free games for all ̵
On The House debuted in 2014 with the most outstanding survival horror game Dead Space and has since made numerous other games, including Bejeweled, Battlefield 3, Theme Hospital, Syndicate, Peggle and Dragon Age: Origins, free to take it without Catches or redemptions. The games were generally not the latest and greatest games from EA, but free is free, and outdated or not many of the games that were offered were really pretty good.
Reddit noticed this morning, however, that the link to the page On the House will be forwarded to the Origin homepage without any notice. EA had made no prior announcement about the removal of On the House, but a representative confirmed in e-mail that it was dropped.
"Origin On the House has been retired and games are no longer offered through the program, and this change will not affect players downloaded from the service before that date – they are to be kept forever," he said Representative
"While this chapter of On the House is coming to an end, we're glad to be able to introduce so many great games to our great players, and we're always looking for ways to improve our service and give our users even better Experience and we thank everyone for being part of our community. "
Disappointing that we will not get anything out of EA's pockets, I'm not really surprised that On the House goes away. In a market completely dominated by Steam, EA needed a way to draw attention to its own platform, and nothing says "look over here" like the promise of free games. But I do not think it was Origin's early days: Steam is still the beast, but we've largely adapted to the idea of publisher-specific storefronts and launcher and new EA games that seem longer to Origin instead of Steam a big deal – so the need to compensate for it is simply gone.