The first expansion period of OWL Season 2 was officially taken over by Cox Enterprises Inc., a Atlanta, Georgia-based conglomerate. This news comes from the ESPN author Jacob Wolf, who was one day after they reported Guangzhou, China and Paris, France are also expected to be added for Season 2.
The Atlanta Group is the first to actually complete the purchase of an OWL commercial. The Guangzhou Nenking Group (led by Billyare Zhong Naixiong) and the French McCourt Group are still in the later stages of their negotiations for a franchise. Cox Enterprises Inc. probably paid between $ 30 and $ 60 million for the expansion slot, much more than the $ 20 million for opening seasons.
In an interview with the Handelsblatt Activision Blizzard Esports Leagues CEO Pete Vlastelica mentioned that the league will go for a total of six new teams. Places like Berlin, Barcelona, Scandinavia, South Korea and Canada could serve as potential landing pads for new Overwatch League teams, though none of the above three have been confirmed in any capacity.
A Cox Enterprises representative attended the Grand Finals in Brooklyn on Friday and a private owners meeting with Blizzard executives on Thursday, sources revealed. The Cox family joins other heavy hammers such as Comcast-Spectacor, Robert Kraft, Sterling.VC and the Kroenkes (who own Philadelphia, Boston, New York and LA Gladiators teams).
The Atlanta-based conglomerate operates multiple communications, media and automotive subsidies. Their Major League Soccer Team Atlanta United was featured last year. The Atlanta United regularly set attendance records for their games, a good sign of when OWL teams move to their home countries.
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