LONG BEACH (CBSLA) – The owners of a small, southern chain of pan-Asian restaurants are facing the opening of their newest location, but they are taking the negative hype step by step.  Eatery Yellow Fever, whose motto is "Asian bowls for your soul", opened its newest location on Wednesday in the new Whole Foods 365 in Long Beach, and the name rubbed the wrong path for some customers.
"I was shocked, I find it insulting," Brin Inks said to CBS2 News, adding to the name "basically that – a sexual connotation to Asians."
The reaction was similar on social media, with one Person tweeted: "Well, I guess Whole Foods is out of the closet with their racist Asian fetish."
Another retweet from 365's photo read, "Today in & # 39; bad product ideas."
Owner Kelly has run other Yellow Fever venues in Venice and Torrance for years. In fact, CBS2 News featured Kim and her location in Venice earlier this month after the restaurant announced it went cashless. She said she had no setback until she teamed with Whole Foods.
"We've been in business for four and a half years, with almost no backlash or negativity," Kim said.
Outside the store, some Long Beach residents said they saw both sides of the problem.
"Almost all the people I work with would probably think it funny and actually have no problem with it, but I know that some people are sensitive to it and find it insulting," said Martin Waltsak, who told CBS2 He mainly works with Asian people.
"I really do not" I think it could lead to misunderstandings too quickly, "Ivan Luna repeated.
Kim told CBS2 that her food speaks for itself regardless of the controversy and she hopes critics will try 1
Their long-term success at the Long Beach site may indicate greater public sentiment, Kim told CBS2 that the new site would exceed their two older sites by 100 percent.
CBS2 reached 365, but had late Friday no longer heard of them.