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Parrot leaves the toy drone market



France's parrot has abandoned the market for toy drones, as a company spokesperson confirmed on Friday opposite The Verge . "Parrot has discontinued the production and development of drones other than Anafi and its variants," the spokesman said, adding that the company no longer has any mambo or swing drones (though some are available through resellers). The news was first reported by The Wirecutter .

Parrots have been producing these minidrons for years, long before they launched their flagship drones Bebop and Anafi. While the consumer drone market is booming, it is also dominated by DJI, which accounts for around three quarters of global sales.

Against this backdrop, Parrot has shifted the focus of its core business to commercial drone solutions in recent years. A financial file for 2017 announced that it would become an end-to-end drone group and would no longer try to compete with DJI in the consumer drone market.

Parrot adhered to this commitment, though the transition was not necessarily easy. The company's revenue from the commercial sector increased 5 percent in 2018, but total revenue fell 28 percent from 2017 levels. This year, Parrot has taken some remarkable steps to strengthen its new B2B focus. The company signed a contract with the US military in May and continues to iterate its Anafi drone for more commercial purposes. The departure from consumer drones continued. In the first quarter of 2019, the company's consumer drones accounted for only 38 percent of total revenue, after 58 percent in the first quarter of 2018.


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