Shannon Stapleton | Reuters
Apple CEO Tim Cook speaks on October 30, 2018 during an Apple launch event in New York's Brooklyn neighborhood.
Apple will announce its new video streaming service plans at an event in Cupertino, California. on Monday, March 25th.
Apple kept its bundling plans so secret that many of the key players were involved In its "Channels" products, the product does not know how to pack the services and what it will charge for the well-known people. This assessment was repeated by JPMorgan's media analyst Alexia Quadrani:
"While we were meeting with several companies participating in Apple's upcoming video service, none seemed to know clearly what will be announced on Monday," Quadrani wrote in a note to customers , "However, there is a consensus that the product contains free original content and a set of channels that consumers can buy or view with a single sign-on to an app."
Bundling at a discount could make Apple different from Amazon. which has sold only their OTT services a la carte so far.
The fact that the streaming services do not know any details about discounts, however, suggests that subsidized prices will come from the pockets of Apple, unlike the bottom of their partner lines.
Apple also spends about $ 1 billion on its own content. While some people have told CNBC that at least part of the content will be free for Apple device users, it is still uncertain how the video will be available (if at all) to non-Apple device users.