Imagine looking into the quiet night sky and in the foreground of a galaxy of shimmering stars seeing a confrontational space advertising justice for Gamer demands. Last weekend, the Futurism website reported that PepsiCo had recently considered launching an "orbital billboard" in space to drive its "against clichés and unjustified prejudice against gamers" campaign.
At a height of 250 miles into space lies this bizarre and invasive advance into space capitalism. Obviously, 30-foot satellite sails are used as "pixels". It's unclear how StartRocket is funded or whether it's a makeshift sci-fi frenzy packaged in a flyer for investors. (StartRocket did not return Kotakus Please comment on press time.)
PepsiCo is reported to use the technology of StartRocket to run an ad for Adrenaline Rush, an energy beverage for the Russian gamers market. A recent "manifesto" from YouTube – not PsiC's words about the product – fights the idea that video games are for children, calling it "the most unfair stereotype of the century." A press release for Adrenaline Rush states, "Time has Come for change: It's time to say stop-gap to the disrespect and misunderstanding of gambling culture and eliminate unfair stereotypes. "The stereotypes in question are that players are poisonous, unemployed children.
Curious and somewhat (read: extremely) skeptical of the prospect of space billboards that exist outside of the anime Cowboy Bebop Kotaku turned to PepsiCo to confirm that this is real. It is, the company explained, but their so-called "exploratory test" was a "one off event".