In a video on Sunday, Felix "PewDiePie" Kjellberg finally spoke at the mass shootings in two mosques in New Zealand, where more than 50 people died, and made an uncomfortable connection to the popular YouTuber.
The New Zealand Attacker streamed live filming and referred to the motion "Subscribe to PewDiePie" in the livestream. The meme is based on a battle between Kjellberg, YouTube's best single creator with more than 95 million subscribers, and the T-Series, a Bollywood studio in India, competing for the most subscribed channel on YouTube. Kjellberg tweeted about the connection back then and described the attack as disgusting, but never addressed him in detail in his YouTube channel. Kjellberg later made some jokes about "Subscribe to PewDiePie", in a mostly multi-faceted way, but many other creators fell back completely as a result of the tragedy.
"Contacting my name, something so indescribably disgusting, has got me "I did not want to address it immediately and pay no more attention to the terrorist, I did not want to talk about myself because I think it has nothing to do with me to put it simply: I did not want the hate to win.
"But now I realize that the" subscribe to PewDiePie "movement should then be ended.
After subscribing to" PewDiePie "and addressing some of them The hateful content that came from the meme – including the rejection of a World War II memorial in New York condemned by Kjellberg Kjellberg also turned his fight with the T-series into action. Kjellberg did two PhDs on the T-Series, a popular base within the YouTube community, which was celebrated by its subscribers but critically accused. Although Kjellberg has in the past criticized racist remarks by his subscribers and fans about the T-Series, he made several of his own racist jokes in a video: "Congratulations." Also Kjellberg made in the video a joke on genocide and referred to the several controversies on anti-Semitic content.
Kjellberg acknowledged that he made the tracks "in a fun, ironic joke," but insulted and hurt people through his actions. Eventually, the videos were considered so offensive that the Indian Supreme Court prevented them from being seen in the country.
"They should not be taken seriously," said Kjellberg in the latest video. "I do not approve of this negative rhetoric, and I want it to stop and make it very clear: No, I'm not racist. I do not support any form of racist comment or hate against anyone. "
When his name and his community are linked to hate and terrorism, this is" so disgusting, "Kjellberg said. He added that he did not want "all those hateful actions to overwhelm all those amazing things" that the community did, including raising money for charities in India and around the world. Kjellberg ends his video with a request that if his channel reaches 100 million subscribers, he does not want him to defeat another channel – he wants to keep him positive.
"This movement started out of love and support, put an end to it.
"Subscribe to PewDiePie" is one of the most prominent examples of how quickly an initially innocent meme can turn into something defined by the hateful actions of others. The joke may have started as a commentary on a specific YouTube issue in the community – a battle between David and Goliath between one of the platform's most popular independent developers and a company – but that's not it. Kjelleberg's decision to use YouTube, his main platform, to send a message about ending something he could no longer control was inevitable.