Smoking cigarettes has experienced a historic decline in the US. This will once again prove something less profitable tobacco conglomerates with another opportunity to prove that they are evil and stupid, alike. "What's something that all smokers – the people we're getting sick of and then finally dead – need," you can practically imagine a suit in the Philip Morris boardroom, which wonders. Health insurance!
As with the selling point of any good guy – wait, there's more. Reviti, the name of this dubious insurance company, rewards policyholders for dropping cigarettes for Philip Morris International's (PMI) bizarre "IQOS system of heated tobacco" particularly and disproportionately, paying full price for smokers; Half, but in midfield, premiums for those who stay at iQOS for three months or more are reduced by 25 percent, compared to 2.5 percent for all other e-cigarette systems, including those sold by PMI itself  Apart from the rather bald-faced profiteers that are embedded in this structure, iQOS is perhaps one of the worst-performing products since Juicero, and it's really confusing that something bad exists instead of a nicotine-containing liquid like e-cigarettes iQOS pods ("I do not do" heets ") … half a cigarette.
The future is now.
Rather than burn Clearly a paper tube filled with shredded tobacco leaves, iQOS heats miniature cigs to vapor temperatures. "Because the tobacco is heated and not burned," claims PMI on its website, "the levels of harmful chemicals are significantly reduced compared to cigarette smoke."
56 Harmful or Potentially Harmful Ingredients (HPHCs) that have been tested higher in iQOS than traditional cigarettes, some of them astronomical, according to a study that has attempted to validate the safety testing of PMI. Dr. Stanton Glantz, director of the Center for Tobacco Research and Control, also wrote that iQOS is "probably as bad as cigarettes" and "causes significant lung damage."
iQOS has not yet received FDA approval for the sale.
Does it make sense to set product discounts for using an expensive, over-engineered cigarette robot whose health effects are far from clear? "Of course, this is useful for public health and for the people who smoke themselves, but also for our shareholders, because these products are not cigarettes, this makes sense," said PMI chief Andre Calantzopoulos to CNBC. "They benefit from lower excise taxes and better margins, so a win-win situation for all."
PMI was not immediately available for comments.