The subscription introduced in 2013 combines Adobe's two major software software packages and 20GB of cloud storage to synchronize photos taken with mobile devices. However, Adobe hid this option for some visitors to the site. Instead, he instead presented them with a $ 20 monthly plan containing the two programs and a larger 1 TB of storage, or a $ 10 monthly plan containing only Lightroom and 1TB of storage.
The original $ 10 option is still available over the phone (1-800-585-0774) or through the Adobe Photography Web site (although it may not be visible to some, including me). "From time to time, we run tests on Adobe.com that cover a number of elements, including plan options that may or may not be displayed to all Adobe.com visitors," the company said in a statement on Thursday.
The test has dissatisfied some, including professional photographer and creator Tony Northrup. A price of $ 20 a month "is too high for most starting photographers," he tweeted on Thursday requesting recommendations for alternative software.
The move brings complaints back about complaints about Adobe when it switched to subscriptions to permanently licensed software that customers pay once and then use as long as they are supported by hardware. Subscriptions may relate to perpetual licenses and periodic updates in terms of pricing, but with perpetual licenses, your software will work even if you stop paying.
However, subscribing to Adobe, called the Creative Cloud, has proved popular with many customers, including those who have been unable to pay hundreds or even thousands of dollars for the Adobe software suite.
Adobe reported record quarterly revenue growth, most recently with revenue growth of 25% to $ 2.6 billion and earnings growth of 16% to $ 674 million for the three months ended March 1. $ 1.49 billion of this revenue came from Creative Pro software such as Photoshop, Premiere Pro and Illustrator.
It's not easy for photographers to switch between programs, even in situations where rival software is competitive. Photoshop can be tightly integrated with the business, and Lightroom can create catalogs with hundreds of thousands of photos, with editing options inextricably linked to Lightroom's proprietary editing tools.
For those who stop subscribing, Adobe still has a limited Lightroom feature, including the ability to view and print photos.
The most direct Lightroom competitor was Apple's Aperture, but the company ceased development in 2014. Apple said this week that the latest MacOS Mojave version of their Mac software is the last Aperture will run.
The photo page PetaPixel reported on Thursday from the Adobe test.