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Home / Health / Pinterest begins displaying information from healthcare organizations looking for vaccines – TechCrunch

Pinterest begins displaying information from healthcare organizations looking for vaccines – TechCrunch



Pinterest now displays information from public health organizations on key words such as "measles" or "vaccine safety" as part of its efforts to address health-related misinformation. The social media platform had previously blocked vaccine-related search terms, but a recent announcement said the company wants to close the "data gap" resulting from false information disseminating more than accurate information.

"We and others have identified a gap in enthusiasm between those who create and disseminate harmful misinformation. Those who create resources rooted in established science," wrote Ifeoma Ozoma, public policy and social impact manager at Pinterest. "In general, there are more accessible and visually compelling misinformation about health than science-based journal articles about the benefits of vaccines, and we've found that some healthcare information providers have a financial incentive."

Pinterest search results for Health-related keywords are now available from the World Health Organization (WHO), the Vaccine Safety Net, which reports vaccine information in various languages), the American Academy of Pediatrics, and the Centers of Disease Control.

Additionally, an informational map of the results informs users that "Pins on this issue often violate our Community Guidelines, which prohibit malicious content from misleading medical information, so we limit the search results to pins from internationally recognized health organizations If you need medical advice, please consult a doctor. "

Users also do not see recommendations or comments on Pins in these search results." We follow this approach because we believe that displaying vaccine misinformation together with resources is not the responsibility of public health professionals, "he said Ozoma.

The new search feature is currently available on the Pinterest website, as well as on iPhone and Android apps, and will be expanded into other languages ​​in English Ozoma wrote that Pinterest will initially focus on finding vaccines, but " our list of terms for which we block medical misinformation and provide expert advice as people try to circumvent our security practices, and we will continue to remove the content and accounts that they distribute from our service. "

Important for a visually based platform is that Pinterest with m More than 300 million unique visitors per month also develop resources that healthcare organizations can use Use this option to create eye-catching text-based information pins.

After being filled with vaccine pens (in 201

6, researchers found that most vaccine-related posts on Pinterest contained the anti-vaccine sentiment), Pinterest has become one of the most active social media platforms for curbing the spread of misinformation vaccines. In 2017, the prohibition of pins with "anti-vaccination advice" began, which had always been banned by its advertising policy.

Facebook, Twitter and YouTube have also taken action to stop the spread of anti-vaccine content, which has been contributing to the return of diseases such as measles all over the world. In the United States, the Centers of Disease Control stated that between January 1 and August 22, 1215 measles cases were confirmed. This is the largest number of cases reported in the country since 1992 and since the eradication of measles in 2000.


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