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Pinterest is testing a way to search pins for skin tone



According to Wired the idea of ​​diversifying search results came about when Pinterest's first director for diversity and integration, Candice Morgan, used the website's search engine to look for hair ideas. As the platform learned about its stored pins and showed recommendations that pointed to hair tutorials for black hair, the search for "hair ideas" showed her many beachy waves and updos that did not fit 4c (tightly curled) curls. "We've been thinking," she said, "how can we see our pin database and make sure we match and tag content across different groups of people?"

As Pinterest discovered, developing a technology that can detect skin tones is not easy. The company partnered with ModiFace, L & # 39; Oreal's own augmented reality beauty app maker, to develop an algorithm that can accurately identify people's skin color in images. The team used ModiFace's third-party Face AI library and fed it with more and more examples until it was no longer stumbled upon by highlights and shadows.

Pinterest admits that the algorithm is far from perfect, so he always feeds new pins from which he can learn. Unfortunately, the company only delivered it to selected users during its beta testing phase. If you have access to it ̵

1; and you'll only know what you're doing when trying to search relevant searches – Pinterest says you do not have to worry about your privacy. Your settings will not be saved and you will not receive any ads based on the skin color icon you've clicked.


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