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Pinterest to direct vaccine searches on health websites



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Pinterest is an online platform for posting scrap

Pinterest users looking for vaccine-related information are routed to results from "public health organizations".

Last year, the results of vaccine research were no longer displayed on the social platform to combat the spread of misinformation.

Social media companies are increasingly confronted with how they moderate the content on their websites.

Other companies have been in demand in recent months, including Facebook, who have taken some steps to fix vaccine misinformation.

Under the new directive, Pinterest announced that the search for "measles", "vaccine safety" and other related health terms has delivered results from public health agencies such as the World Health Organization (WHO), the Centers for Disease Control and the WHO. established vaccination safety net.

"We follow this approach because we believe that it is not responsible to report false vaccine information along with resources from public health professionals," the company said in a statement.

"As we continue to misplace health information, we remove them and the accounts they distribute from our service," Pinterest said.

The company also stated that it did not advertise, comment or recommend on the vaccine search results pages.

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Action against Ingredients

WHO views on vaccines were a "Top 1

0 global health threats" in 2019.

The emergence of anti-vaccines in social media has increased in recent years, raising fears that this will have a negative impact on immunization coverage in some countries.

In recent months, some platforms have taken steps to counteract inaccurate information about vaccines.

YouTube has suspended advertisements for a number of popular channels promoting theories against vaccine conspiracy.

The move in February was followed by protests from companies that discovered their ads were running alongside the controversial videos.

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In a March statement, Facebook said it was working to "tackle vaccine misinformation It reduces their distribution and provides people with relevant information on the subject ".

The company said action should be taken by refusing false vaccination ads and not displaying misleading content on hashtag pages.

Instagram, owned by Facebook, said in May that it would block hashtags that spread "proven false" information about vaccines.


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