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Pitchfork owner Conde Nast puts all titles behind Paywalls



  Conde Nast

Publisher Condé Nast moves all of his titles to Paywalls by the end of 2019, reports the Wall Street Journal . Three of his titles, The New Yorker, Vanity Fair, and Wired are already behind the "pay flags" that allow monthly free access to four articles before subscribing can. His other titles include Vogue, Teen Vogue, GQ, Bon Appétit, Golf Digest and a music site that you're almost certainly familiar with when you read this Pitchfork .

It is not yet clear how the new paywalls will work or when they will be implemented, but Bob Sauerberg, chief executive of Condé Nast, said in an email he shares with Fashionista that they are likely to differ from site to site. "The paywalls on each title are not a standard size for all models," he said. "Just like any brand currently behind Paywalls, we will let consumer demand and engagement determine how each brand develops its paid content strategy. Some brands may have certain content that is gated, and others may have a broader paywall. Each brand is distinctive, and each brand's paywall will be its own product.

Monica Ray, Condé Nast's executive vice president of consumer marketing, gave a few examples to the Wall Street Journal : Bon The Appétit website, for example, contains many recipes. "We can take a different approach with the recipes," said Ms. Ray. "And Architectural Digest has an incredible archive of photos. If you decorate your home, this archive may be desirable for you.

We will have to wait and see if and how they implement this on Pitchfork.

According to statistics from the metering company Comscore Inc, The New Yorkers and Wired saw their online audience after the paywall increase of about 1

2%. The audience of Vanity Fair reportedly declined by around 3% compared to the month before the start of the paywall.

Condé Nast lost $ 120 million in 2017 , The Wall Street Journal reported, but they want to return to profitability by 2020. Bob Sauerberg said last summer that they intend to increase their dependence on advertising as sales of 70% in 2018-2022 50% decrease.

Pitchfork founder and former CEO and chief editor Ryan Schreiber announced that he will be leaving the company in early January.


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