Home / Business / Wirtualna Polska takes over Autocentrum. A sales product is planned

Wirtualna Polska takes over Autocentrum. A sales product is planned

Virtual Poland Media has paid 100 percent shares of Autocentrum.pl PLN 9.35 million – according to the announcement of the company.

– AutoCentrum is another WP investment in the automotive sector after superauto.pl, which is becoming increasingly important for the holding company. Both from the e-commerce and the media side – said Jacek Świderski, President of Wirtualna Polska Holding SA

. The selling price of the shares was set by the parties on the basis of the valuation of Autocentrum (enterprise value based on the principle of non-cash debt) in the amount of 8 million zl.

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Rafał Warecki of WP became the new President of AutoCentrum. At the same time he remains the managing director of the business, automotive and technology sectors of Virtual Poland. Zachar Zawadzki, the current President of Autocentrum.pl SA, will serve as Ambassador of the Automotive Division of Wirtualna Polska.

– This is a natural step for the portal, which will enter the next stage of development under the wings of a new partner, and the entire automotive sector of the WP will create synergy effects – commented Zachar Zawadzki.

AutoCentrum is a leading provider of video content and aggregation of product data for the automotive industry. WP, in turn, has experience building the largest automotive content website, Auto Cult. The goal of the acquisition is to combine editorial content with a rich product base that is regularly provided by users. Also, Wirtualna Polska from AutoCentrum wants to build up a completely new sales product for the automotive industry based on an efficiency model.

The shares were sold as part of the implementation of the agreement between Oponeo.pl and WP Media on 30 October 2019 regarding the obligation to sell shares. On the same day, the buyer paid the entire purchase price to Oponeo.pl and ownership of the shares passed to the buyer.

Wirtualna Polska is a holding company of media and e-commerce companies. Is the owner of the horizontal WP portal and also runs specialized thematic websites such as money.pl, WP SportoweFakty and WP abcZdrowie.

In the e-commerce sector, WP is involved in tourism (eg Wakacje.pl, nocowanie.pl, eholiday.pl), fashion (domodi.pl, allani.pl), interior design (homebook.pl ) and house design (extradom.pl), financial services (totalmoney.pl) and automobile (superauto.pl, autocentrum.pl). According to the Gemius / PBI survey, 21 million people were using WP online products in September 2019.

Based in Bydgoszcz, Oponeo.pl Group is the leader in online tire sales in Poland, operating in several European countries. In 2018, consolidated sales amounted to PLN 843 million. The company has been listed on the WSE since 2007.

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