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Home / Technology / Poor iPhone Sales Frighten Apple, Frustrating iPhone 5G Delay, Huge iPhone XR Price Cut

Poor iPhone Sales Frighten Apple, Frustrating iPhone 5G Delay, Huge iPhone XR Price Cut




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Cupertino, this week's Apple Loop includes Apple's response to falling iPhone sales, no 5G for next year's iPhone, the return Apple Touch, no new AirPods for Christmas, the first official iPhone XR cover, and the Apple Store.

Apple over the last few years

iPhone XR's $ 300 Discount

Apple continues to react to the low sales of the iPhone with this feel more panicked and planned.Apply the latest $ 300 discount on the iPhone XR Announced just over a month after it was launched, this is yet another sign that Apple's 2018 portfolio of smartphones is not delivering the expected volumes 7 Plus to get the discount , but Apple is advertising a cut in the iPhone process on its home page, but this is not a good sign:

Although Tim Cook and his team are looking to move to more in-flight earnings, the "iPhone Apple wants to pay (and Apple's books require high margins on the high price of new smartphones).

The iPhone family. The iPhone is wrong.

 

More information here on Forbes.

Starting the official sales of iPhone XR phones in a Moscow re: Store shop, to Apple authorized reseller,. Sergei Savostyanov / TASS Getty

Apple's 5G Pain

Assuming that Apple can scramble through to September 2019 and the next annual iteration of the iPhone, what can Cupertino offer? There is a problem. Apple wants to be left without a 5G handset in 2019 … and may be waiting for Q3 2020 before the super almost connectivity can be offered to the iOS faithful. Bloomberg's Apple team has received the details:

As with 3G and 4G, Apple wants to wait as long as a year after the initial deployment of the new networks becomes its capability to access them

… This time, 5G boosters argue the switch is a much bigger speed upgrade, making Apple's decision to wait riskier. 5G advocates say

Forbes' Gordon Kelly looks at the potential impact that a two year wait could have had on Apple:

In fact, 5G is so fast and it is expected to replace it. This is not a technology bench for a few years.

5G causes a further problem for Apple as well. When the company finally gets 5G Into its iPhones, the technology comes with higher licensing costs than 4G which will drive up prices. Apple is already under attack for expenditures and additional ownership costs.

[194559003] The Return Of TouchID [1969001] What can Apple offer in its next handsets? It's time to welcome back to the iPhone It's time to welcome back TouchID and fingerprint recognition on the iPhone?

O-film, General Interface Solution and TPK Holding, is currently evaluating biometric sensor suppliers. Interestingly, this is iPads first and used as a trial ahead of new iPhones.

Why iPads first? Apple is looking for a solution to reduce the size and eliminate the home button on the iPad and iPad Mini ranges but avoid the cost of adding Face ID. An in-display fingerprint reader fulfills this job perfectly. It also gives Apple a lower risk product line to the premium iPhone and iPad Pro ranges.

Gordon Kelly discusses the idea here.

No New AirPods For Christmas [19659001] This will not be the AirPods 2, but they are adding new charging options and an improved carry case. Andrew Liptak reports:

There were rumors all summer that AirPods would be debuted during this fall's product launches, but they never appeared on stage. If [analyst Ming-Chi Kuo] 's predictions are correct, the new models will have "wireless charging support," although it is not clear that that is the case upgraded case or the earpieces themselves. There are a few other changes in the future: Kuo says that the next model will come with upgraded Bluetooth specs, an updated version of this article. There are also rumors that 2019 wants to bring a new set of high-end AirPods that wants to be resistant to water and wants to come out with noise cancelation.

More at The Verge. As the AirPods 2, a recently published patent suggests that they may look like the airpods symmetrical so that they can fit into either ear, and then use biometric recognition to work out: [19659004] The AirPods described in the Earbuds with compliant member patented biometric sensors. Furthermore, AirPod has been inserted in the right or left ear and adapt sound delivery and microphone use accordingly. So, these new AirPods should be fit and better than the first gen models.

Apple AirPods during a media event at Bill Graham Civic Auditorium in San Francisco, California (Photo: Josh Edelson / AFP / Getty Images) Getty

Protecting Your iPhone XR

Following on Fireball's note last week of the lacquer of official Apple cases for the iPhone XR … Apple has announced an official Apple case for the iPhone XR. To prevent the colorful choices of XR behind hidden, the case is a transparent polycarbonate shell with flexible buttons. David Phelan picks out the pertinent questions:

It looks great, it's a perfect fit and it sneaks a little round the edge of the phone.

There are cases which offer better protection, such as Mous, and more colorful patterns than the simple effect here. It's pretty good.

More here on Forbes.

And Finally …

As Tim Cook's Apple looks even more critical to ongoing financial success. Jonny Bunning takes a closer look at what he calls the "well-managed fiction story" of employees, banned words, and the idea of ​​working in a high-school:

Johnson and Jobs wanted ambassadors whose ostensible role in the company – uniquely, Apple store employees in a business office.

The goal is to take full control of the brand image while humanizing it. The problem, however, what that humans can do is rather unruly.

More at The Guardian.

Apple Loop brings you seven days worth of highlights every weekend here on Forbes. Do not forget to follow me so you do not miss any coverage in the future. Last week's Apple Loop can also be read on Forbes.

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This week's Apple Cup Apple's iPhone 7, iPhone 5, iPhone 6, iPhone 6, Apple iPhone, Apple iPhone, The Return of TouchID, No New AirPods for Christmas, the first official iPhone XR cover, and the legendary Apple Store.

Apple Loop is here to Here are some examples of Apple's latest seven-day news.

iPhone XR's $ 300 Discount [Thelatest$300discountontheiPhoneXRAnnouncedjustoveramonthafteritwaslaunchedthisisyetanothersignthatApple's2018portfolioofsmartphonesisnotdeliveringtheexpectedvolumesSureyouhavetogetintotheiPhone7PlustogetthediscountbutAppleisadvertisingacutiniPhoneprocess

Although Tim Cook and his team are Looking to move to higher-paying income, the "iPhone as a luxury item" approach requires a high ticket price. 19659005] If you are looking for an Apple iPhone, then you have a problem with your iPhone family.

More details here on The Forbes.

Starting the official sales of iPhone XR smartphones in a Moscow re: Store shop, to Apple authorized reseller,. Sergei Savostyanov / TASS Getty

Apple's 5G Pain

Assuming that Apple can scramble through to September 2019 and the next annual iteration of the iPhone, what can Cupertino offer? There is a problem. Apple wants to be left without a 5G handset in 2019 … and may be waiting for Q3 2020 before the super almost connectivity can be offered to the iOS faithful. Bloomberg's Apple team has received the details:

As with 3G and 4G, Apple wants to wait as long as a year after the initial deployment of the new networks becomes its capability to access them

… This time, 5G boosters argue the switch is a much bigger speed upgrade, making Apple's decision to wait riskier. 5G advocates say

Forbes' Gordon Kelly looks at the potential impact that a two year wait could have had on Apple:

In fact, 5G is so fast and it is expected to replace it. This is not a technology bench for a few years.

5G causes a further problem for Apple as well. When the company finally gets 5G Into its iPhones, the technology comes with higher licensing costs than 4G which will drive up prices. Apple is already under attack for expenditures and additional ownership costs.

[194559003] The Return Of TouchID [1969001] What can Apple offer in its next handsets? It's time to welcome back to the iPhone It's time to welcome back TouchID and fingerprint recognition on the iPhone?

O-film, General Interface Solution and TPK Holding, is currently evaluating biometric sensor suppliers. Interestingly, this is iPads first and used as a trial ahead of new iPhones.

Why iPads first? Apple is looking for a solution to reduce the size and eliminate the home button on the iPad and iPad Mini ranges but avoid the cost of adding Face ID. An in-display fingerprint reader fulfills this job perfectly. It also gives Apple a lower risk product line to the premium iPhone and iPad Pro ranges.

Gordon Kelly discusses the idea here.

No New AirPods For Christmas [19659001] This will not be the AirPods 2, but they are adding new charging options and an improved carry case. Andrew Liptak reports:

There were rumors all summer that AirPods would be debuted during this fall's product launches, but they never appeared on stage. If [analyst Ming-Chi Kuo] 's predictions are correct, the new models will have "wireless charging support," although it is not clear that that is the case upgraded case or the earpieces themselves. There are a few other changes in the future: Kuo says that the next model will come with upgraded Bluetooth specs, an updated version of this article. There are also rumors that 2019 wants to bring a new set of high-end AirPods that wants to be resistant to water and wants to come out with noise cancelation.

More at The Verge. As the AirPods 2, a recently published patent suggests that they may look like the airpods symmetrical so that they can fit into either ear, and then use biometric recognition to work out: [19659004] The AirPods described in the Earbuds with compliant member patented biometric sensors. Furthermore, AirPod has been inserted in the right or left ear and adapt sound delivery and microphone use accordingly. So, these new AirPods should fit even better than the first-gen models.

Apple AirPods during a media event at Bill Graham Civic Auditorium in San Francisco, California (Photo: Josh Edelson / AFP / Getty Images) Getty

Protecting Your iPhone XR

Following on Fireball's note last week of the lacquer of official Apple cases for the iPhone XR … Apple has announced an official Apple case for the iPhone XR. To prevent the colorful choices of XR behind hidden, the case is a transparent polycarbonate shell with flexible buttons. David Phelan picks out the pertinent questions:

It looks great, it's a perfect fit and it sneaks a little round the edge of the phone.

There are cases which offer better protection, such as Mous, and more colorful patterns than the simple effect here. It's pretty good.

More here on Forbes.

And Finally …

As Tim Cook's Apple looks even more critical to ongoing financial success. Jonny Bunning takes a closer look at what he calls the "well-managed fiction story" of employees, banned words, and the idea of ​​working in a high-school:

Johnson and Jobs wanted ambassadors whose ostensible role in the company – uniquely, Apple store employees in a business office.

The goal is to take full control of the brand image while humanizing it. The problem, however, what that humans can do is rather unruly.

More at The Guardian.

Apple Loop brings you seven days worth of highlights every weekend here on Forbes. Do not forget to follow me so you do not miss any coverage in the future. Last week's Apple Loop can be read here, or this week's edition of Loop's sister column, Android Circuit, is also available on Forbes.


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