SAPO officially launches a new portal portal for exclusive content that will be made available through micro-payments, providing a new way for readers to access paid content. This creates a new source of revenue for media.
"SAPO Prime is SAPO's new HP Payed Content Aggregator, developed in close collaboration with Altice Portugal, particularly in payments," said Filipa Martins, director of SAPO, at today's press conference. The event will take place today in the Altice Portugal Auditorium in Picoas.
The idea that SAPO was born in 1
The micropayment system is simple and practical in that the phone number is associated with the purchase of items priced in double-digit cents. After selecting the option to buy, the user will receive an SMS, pay for the content via the MEO or MBWay bill, and keep the item in a digital "wallet" to read it whenever he wants.
Parallel to the launch of SAPO Prime Filipa Martins also introduced the new SAPO advertising campaign, which is published in various media.
"Trust" in quality journalism and MEO
In his speech, Alexandre Fonseca, CEO of Altice Portugal, highlighted SAPO's innovative power, which has "a past and a future based on innovation and disrespect" in one a profoundly changing world that underlines the trust of readers. "Today we have a reach of 4 million Portuguese," he said, emphasizing that not only SAPO but also the SAPO network takes the lead and is a content aggregation portal with channels like SAPO TEK, SAPO 24 and SAPO 24 Lifestyle
"SAPO is a reference in Portugal and in Portuguese," emphasizes Alexandre Fonseca, who underlines the importance of democratic access to content and digital literacy, as well as the promotion of Portugalality.
Ending to journalists Alexandre Fonseca also said that SAPO Prime is a measure that can help combat fake news by relying on the media partners of the portal.
Regarding the payments, the CEO of Altice Portugal said that 21 cents is a minimum payment per item, which may vary depending on the content. Additional reports or documentation may be higher. "Value is defined by the partners," he explains, assuming that there is an underlying revenue sharing model.
Regarding the micropayment system, Alexandre Fonseca clarifies that this model is already being used to allow MEO customers to buy in-store applications. Google Play, which is welcomed by users, has made it possible to to extend the system to SAPO Prime. Asked by SAPO TEK acknowledges that other services that may use micro-payments have been considered but not described in detail.
An Expanding Partner Network
The first tests were conducted with a select group of SAPO network partners. Ricardo Florêncio of Multipublicações recalled that "quality journalism must be rewarded and fairly paid". "An idea shared by António Costa, ECO Director, praising SAPO for the initiative.
" There is not much parallels to the success of SAPO in other countries. "Pressure from the International Giants to Survive."
For the publisher, micro-payments are a good way to tap into a new source of revenue for the media.Communications and Complementarity format for subscribers, which allows a complementarity strategy for subscription sales and does not create competition for existing models
Despite the opportunity, António Costa recognizes some risks, including the temptation to "put in everything for the minimum price," he said, assuring himself that they will be picky at ECO what they are hiring in SAPO Prime.
for the editors: The news was updated after the Lisbon conference with more information Last updated 19:16.