Apple's cheaper iPhone 11 appears to be the most popular model pre-ordered by Chinese consumers after the US tech giant lowered the premium it billed to users in China According to CNBC analysis, 10.5% and 12.5% for the iPhone 11. The cheapest model starts at 5,499 yuan ($ 777). This price premium is lower than last year's iPhone XR – the equivalent of the new iPhone 11 – which scored a 28% premium.
Apple was eventually forced to lower its iPhone prices for this series in China.
The cheaper prices for the iPhone 11 have aroused the interest of Chinese consumers.
Fenqile, a Chinese e-commerce company and authorized Apple retailer, told CNBC that of all the pre-ordered iPhone 1
The next most popular pre-ordered model Fenqile is the iPhone 11 Pro Max 256GB model, which accounts for approximately 13% of the total iPhone 11 series ordered on the platform, the e-commerce company said. This phone costs 10,899 yuan in China and should encourage Apple that a small number of consumers are still buying the more expensive models.
Tim Cook, CEO of Apple Inc., talks about the new iPhone 11.  David Paul Morris | Bloomberg | Getty Images
Apple has been struggling lately in China. In the second quarter of 2019, deliveries declined 14% year-over-year, while market share fell from 6.4% in the same period last year to 5.8%, according to market research firm Canalys.
Daniel Ives, Managing Director According to director of equity research at Wedbush Securities, there are 60 to 70 million consumers in China in an "upgrade window" of which "about half" will need to upgrade to the iPhone 11 to be started successfully. But there is still headwind.
"China's sales remain the largest X variable for Cook & Co. next year, with trade tensions and the Huawei situation remaining black clouds over Cupertinos head in the region," Ives said in a note on Sunday Apple CEO Tim Cook.
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