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Prince Harry flies to Amsterdam to talk about responsible tourism

Prince Harry at the Adam Tower in Amsterdam. Photo: PA via HH

British Prince Harry traveled to Amsterdam on Tuesday to launch a project to promote sustainable tourism.

The prince, who has come under fire over the use of private jets in recent weeks, has reportedly been working on the project for two years now, involving partners like Booking.com and TripAdvisor.

The project, known as Travalyst, aims to improve the protection, environmental protection and economic development of the local community by promoting sustainable tourism practices throughout the travel industry, "states a press release.

It is still unclear what the new organization will actually do. "The Partnership will first seek and promote solutions to drive sustainable practices and consumer choice in the areas of: supporting the local population, protecting wildlife, combating climate change and environmental damage, and easing supernaturalism," the statement said in downtown.

When asked if he uses private jets, Harry said he had flown to Amsterdam commercially, which he does 99% of the time. However, during a question and answer session, he said that he sometimes uses other methods of travel to "make sure my family is safe."

can do better things when it comes to the environment.

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