Progressive Insurance, a major publicly traded company, has decided to remove advertisements from Laura Ingraham's radio program, Breitbart News confirms. In addition to the news of the decision to run the ads, Progressive has defined, at least in part by an ad agency, at least in part, what should be the reason for keeping Progressive ads away from a particular program: "Controversial Programming." Progressive declined to further define what it means by "controversial programming."
A Progressive Insurance advertising and placement company has informed radio affiliates on Friday morning to stop advertising on or nearby Ingramam's programming
"NO PROGRESSIVE SPOTS IN OR RELATED TO CONTROVERSIONAL PROGRAMMING, ESPECIALLY PROGRAMMING LAURA INGRAHAM IN THE WEEK OF 4/2, "Ad Large Media wrote on behalf of Progressive to radio affiliates nationwide on Friday morning in an e-mail that was later received by Breitbart News.
Progressive approaching other companies that are at least temporarily boycotting Ingrahams shows is a significant development opportunity. Perhaps more importantly, Progressive has at least begun to define through ad placement companies, Ad Large Media, what makes a company withdraw from a program in this new age of social war.
What happened especially? With Laura Ingraham, she made comments to Parkland student David Hogg this week, sparking a left campaign against her advertisers. As a result, some advertisers pulled ads from their show. Then she apologized to Hogg, Hogg did not accept her apology, and the attacks on her advertisers continued.
This is the last in a long line of similar corporate war attacks from left against conservative media. Sean Hannity, also a nationally syndicated radio host and Fox News presenter, has been exposed to similar attacks over the years. Radio presenter Rush Limbaugh as well as Breitbart News and other right-wing media houses.
The term "controversial programming" has no clear definition; A Progressive spokesman refused to define it when Breitbart News asked on Friday.
"No matter which side of the aisle you face, bullying for a high school student is inappropriate, and we're pulling our ads for the time being, Progressive spokesman Brian Grace said in an email to Breitbart News Twitter account, not on their Fox news program.
Grace responded to a press request Breitbart sent to Ad Large Media via the ad-large media mailed to radio stations on behalf of Progressive Term "controversial programming" and informs them of the decision to pull the ads for now.
Grace, on behalf of Progressive, also refused to define what the company means by "next to" when ordering through the advertising agency Radio Affiliates, non-progressive ads "in or next to operate" what it considers "controversial programming" ̵
Grace did not answer when Breitbart asked News who made this decision specifically on behalf of the company – whether it was a board decision or which executives, including CEO Tricia Griffith, were involved. Grace also did not answer whether Progressive details the decision and process for shareholders at the next annual general meeting and refuses to answer as to whether the company will be transparent to shareholders about any communication that employees of a company have with someone outside the company The company has a decision in the run-up to the Progressives politically charged move.
The full list of questions Breitbart addressed to Progressive is:
1) What is the definition that Progressive uses for controversial programming? Is it just Laura Ingraham? ? Is it something else? Please specify this term exactly.
2) If Progressive says not to show "in or next to" ads, what does "next to" mean? Other programs in the same network? Programs connected in any way with Ingraham? Can you specify what you mean?
3) What caused this decision to cut Progressive Ads for these programs? Has anyone from Progressive been in contact with people outside the company on this matter? If so, who and what did they say?
4) Who made this decision specifically for Progressive? Was it a decision of the CEO? A decision of the board? Any other kind of decision? Will Progressive provide shareholders with a breakdown of the decision-making process, including who was involved, what role these people played, and why they made their decisions?
This is an evolving story.