Recently, Samsung released a short ad that mocked the slower download speeds of the iPhone X, at least compared to the Galaxy S9. This ad is based on Ookla's latest "Speedtest Intelligence" report. Now the same report from Qualcomm is used to showcase its latest Snapdragon 845 with its latest X20 LTE modem. But while it specifically mentions Intel LTE modems as the target of its campaign, it also makes a small bump on its newest new enemy: Apple.
Right away, some will dismiss or challenge the basics of the claims. Ookla is best known for his Speedtest program, whose accuracy and veracity have been discussed time and again. Some will even point out how unscientific the test method is, considering that everything was initiated by the user. On the other hand, these will be the speeds that users will experience and they could better believe what they experience on their device than a scientific test under controlled conditions.
It's not surprising that Ooklas report shows that Android phones are running The Snapdragon 845 outperformed other phones in upload and download speeds as well as latency. Qualcomm highlights the Intel XMM7840 and XMM7360 as these modems are being transferred to mobile devices. And of course, the only phones that use them are iPhones from Apple.
Anyone who walks back and forth between Qualcomm and Apple should probably have an idea of what's really going on. Qualcomm recently attempted to force the US International Trade Commission to block iPhones with Intel modems for patent infringement. Now, apparently, it's trying to convince users that they are losing iPhones with Intel LTE modems instead of just having Qualcomms. Interestingly, Qualcomm also highlights AT & T and T-Mobile.
This will undoubtedly lift Apple's eyebrow and could even have the opposite effect. Apple is already getting the Qualcomm chips out of iPhones and iPads, with the LTE modem being the last piece. Of course, Apple is also suing Qualcomm for patents and dodgy business practices, and that's just one way the chipmaker could try to make use of it.