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Razer opens a store – Razer expands into retail



Razer, a leading lifestyle brand for gamers, has announced the opening of RazerStore Las Vegas (LV). This will be Razer's largest global business to date, and San Francisco's second business in the US. Retail Razer's expansion into Las Vegas will further electrify the city's sports and gaming scene, known for sports and entertainment. Promenade, 3545 S. Las Vegas Blvd. # L27, Las Vegas, Nevada, 89109. On Saturday, September 7th, at 12:00 pm, it will be open to gamers and the general public. PDT. The road on the LINQ promenade is the perfect solution for Razer to welcome its game-loving guests. With nearly 22 million visitors worldwide per year, the promenade is one of the liveliest places in the immediate vicinity of the strip.

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"It was naturally, for us to build our next retail presence in Las Vegas, where so many of our fans can experience and enjoy our entire gaming ecosystem, "said Christine Cherel, global director of RazerStores. "Together with Caesar's Entertainment, we've been looking for the perfect location for over a year – and now we've found it, right in the heart of one of the best entertainment venues in the world."

A Potential LAN Center In The Making

RazerStore LV will serve to encourage and encourage an enthusiastic gaming community. Sports and gaming events are organized weekly in collaboration with Razer partners and The LINQ Promenade.

"The introduction of Razer in The LINQ Promenade will create a fascinating destination for gamers in the heart of the strip," said Shaun Swanger. Senior Vice President of Attractions, Retail and Leasing at Caesars Entertainment. "With Razer, The LINQ Promenade and Las Vegas continue to thrive as a global epicenter for tourism, technology and entertainment."

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A 2400- Square Feet Gaming Center

The New The brand gallery and the new retail store will cover an area of ​​around 400 square meters on two levels. At its heart is a massive 16-HD display wall that delivers interactive live streams and full surround sound tournaments to in-and-out audiences. PC gamers can set new records with the latest blockbusters on award-winning Razer Blade gaming laptops, while console gamers can compete against Panthera Evo arcade sticks or Wolverine controllers. Mobile gamers can also enjoy their games on the 120 Hz display of the Razer Phone 2.

Each floor has different experience zones, allowing gamers to explore the richness of the Razer ecosystem throughout their stay. On the lower level there are ten Battlestations hosting 5 vs. 5 tournaments, as well as a Quartz Pink Lair with fan favorite pink gaming equipment and Razer Chroma lighting solutions from Nanoleaf and Philips Hue. Here, gamers will also find a special chroma room where they can plunge into the next level of game immersion. On the upper mezzanine floor, streamers can enter the Razer Streaming Lounge to provide their fans with an instant live stream.

Grand Opening Ceremonies

The opening day celebrations include a live DJ performance and gaming contests, as well as participation from major gaming influencers such as MissesMae, OpTic DI3SEL, AvaGG and Jericho. Thousands will have the chance to access the door win entries and giveaways and play Xbox's new Gears 5 before its worldwide release on September 10th.



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