Malicious advertisers often use small business websites that are swamped with a sudden increase in traffic, using a certain type of search engine optimization called "spam indexing".
"If someone did this for a political reason, there would have been something more splashing, like a website defacement, and they would not have gone the way of a more malicious, hidden SEO spam tactic," said Boyd. This type of attack is no longer used often because modern search engine security protects most sites from being attacked
The attack involves injecting spam into search engine results, which in the case of Red Hens leads the readers back to selling online sites For erectile dysfunction drugs like Viagra or for Japanese sports car fans, depending on the region, people visit, Boyd said. He said spamdexing was an "absolutely old" hacking tactic, and the restaurant's website included several compromises, starting with "keyword stuffing," meaning that words related to specific content ̵
The attack on the site also included "scraper sites," making small changes to the site to bring ad-based revenue back to a malicious Web site, and "hidden text," a technique used by malicious advertisers Fill the background of a website with text that has the same color as the background of the page to increase online links and ranking on their own websites.
A call to the Red Hen was not returned immediately. Boyd has recommended that you avoid visiting the site until it is resolved. "In general, every compromised website runs the risk of being turned into an infection portal," he said.