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Home / Technology / Reggie Fils-Aime of Nintendo of America retires: Doug Bowser becomes new president

Reggie Fils-Aime of Nintendo of America retires: Doug Bowser becomes new president



REDMOND, Washington – ( BUSINESS WIRE ) – After more than 15 notable years at Nintendo of America and nearly 13 years
Reggie Fils-Aime will retire as President and COO. His last day
with Nintendo will be the 15th of April. Doug Bowser, the current senior vice president of NOA
President of Sales and Marketing will then succeed Reggie as President
from Nintendo of America.

"I really appreciate everything Reggie has done for Nintendo," said
Shuntaro Furukawa, President of Nintendo Co., Ltd. "Inside and outside
Our company, Reggie, is known as an extraordinary leader. We're thankful
he leaves the business with good dynamics in good shape.
We will miss him and wish him well for his retirement.
We are also pleased that such a capable successor is ready
this role Doug Bowser and the rest of the team ensure a smooth process
Transition and sustained momentum for Nintendo. "

"Nintendo is forever part of my heart," said Fils-Aime. "It's a part
that's full of gratitude ̵

1; for the incredibly talented people I have
worked with to have the opportunity to represent such a wonderful brand
and, above all, to be a member of the world's most positive and
permanent community of players. I'm looking forward to leaving both well
Health and good mood, that's not a "game over" for me, but
"Time for more time with my wife, my family and my friends."

"It was my great luck working with Reggie and being accompanied by her
four years at Nintendo of America, "said Bowser. "And rest assured, we
will continue to build on its work to develop and grow our brand,
Nintendo's worldwide mission to create smiles, There is
Millions of those who are yet to come. "

Fils-Aime was founded in 2003 at Nintendo of America as Executive Vice
President of Sales and Marketing and became President and COO in May
His time at Nintendo began during the Nintendo GameCube and Game
Boy Advance era. His leadership in Nintendo's largest territory has been expanded
the audience for Nintendo products as phenomena like Nintendogs Brain
Age
Wii Sports and Wii Fit brought millions of new
Player in the world of video games. The management of Fils-Aime led to
Record sales for products like Nintendo DS, Wii, Nintendo
3DS and Nintendo switch systems. At the same time he communicated
Innovative new product features for a mass audience through its strong and
sympathetic personality that makes him a favorite of the media
Video game industry and Nintendo fans alike.

During his tenure, Nintendo of America has expanded its physical dimension
Presence in the US after establishing an important sales and marketing division
Office in Redwood City, California, and built a new NOA headquarters in
Redmond, Washington, which has been awarded for its environmental awards
friendly design.

Bowser is an industry veteran who joined NOA in May 2015 as vice vice president
Sales President, before becoming Senior Vice President of
Sales and Marketing next year. During his time at NOA, Bowser led
the sales and marketing activities for Nintendo Switch, which is part of the
the best-selling video game system of this hardware generation by 21
Months, according to The NPD Group. Previously, Bowser was an executive
with the industrial company Electronic Arts, last as
Vice President of Global Business Planning. He also worked at Procter &
Play in various sales functions in Asia, Latin America and Europe
US.

About Nintendo: The Worldwide Pioneer in the Foundation of
interactive entertainment, Nintendo Co., Ltd., Kyoto, Japan,
produces and markets hardware and software for its Nintendo Switch
System and Family of Nintendo 3DS Portable Systems .
Since 1983, when the Nintendo Entertainment System was introduced
Nintendo has sold more than 4.7 billion video games and more than 740
Millions of hardware units worldwide, including Nintendo Switch and the
Nintendo 3DS system family and the Game Boy ,
Game Boy Advance, Nintendo DS System Family, Super NES ,
Nintendo 64 Nintendo GameCube Wii
and Wii U systems. It has also created industry icons that create that
Known names like Mario, Donkey Kong,
Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of
America Inc., based in Redmond, Washington, is the head office for
Nintendo's activities in America. More information about
Nintendo, visit the company's website at https://www.nintendo.com.

Note to Editors: Nintendo press releases are available at https://press.nintendo.com/.
a password-protected site To receive a login, please register in the
Page? ˅.


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