Apple plans to lower prices for the iPhone XR in Japan by offering subsidies to Japanese carriers, a Wall Street Journal report said this morning. The price cuts seem to come into force next week. The price of $ 750 is somewhat obscured in Japan due to bundled carrier contracts, but the device seems to be overshadowed by the still popular iPhone 8 in the region.
In this regard, it is said Apple has actually resumed production of the iPhone for sale in certain markets …
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It is not clear how strong the price decline will be on the iPhone XR.
Apple's price cuts are rare but not unprecedented. It has from time to time applied the tactics that target certain markets where devices underperform. We would not expect price reductions to be reflected worldwide, only in certain geographic regions.
It is somewhat disturbing that price reductions are taking place in Japan, where the iPhone dominates the smartphone market. It seems that this is still the case, but customers prefer the iPhone 8 and the iPhone 8 Plus over the iPhone XR.
The new production round of the iPhone X is "partly" due to the contractual requirements of Apple with Samsung display due to the same Wall Street Journal report. The minimum requirements for OLED displays must be met by Apple.
Due to the sluggish characteristics of the iPhone XS and iPhone XS Max, Apple is able to bring back the iPhone X to use the excess OLED screen components in a product that has proven very popular during its lifetime.
It is unclear whether the iPhone X will re-launch worldwide. It is unlikely that Apple has the iPhone X in its own stores in store, but decides to sell it through network operators and resellers. Similar things have done Apple in the past, when the iPhone was re-launched 6 years after its official setting.