Visual China Group | Getty Images
A customer shows his iPhone XS Max during the launch of iPhone XS and iPhone XS Max at an Apple Store in Nanjing East Road on September 21, 2018 in Shanghai, China.
Apple's latest iPhone models are facing significant discounts in China as retailers try to sell the devices with difficulty.
Apple's problems in China are due to two main factors, experts and local consumers say: It has its The prices are wrong, and consumers have failed to thrill in a forward-looking technology market. According to analysts, competitors have gained market share in the premium smartphone sector.